I had a chance to visit with David Meerman Scott, author of The New Rules of Marketing and PR, on a recent episode of the Duct Tape Marketing podcast. The topic of our chat was his follow-up book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.

David shares some insights into what viral marketing is and has become and why he didn’t name this book for it.

The book is peppered nicely with 37 real-life examples, mostly of small businesses you may not have heard of. Personally I think this makes the book a very practical read and brings the points he makes to life in an effective way.

Highly recommend World Wide Rave for any business trying to wrap their brains around ways to get people talking about your business in authentic and self-motivated ways.

This episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

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