World Wide RaveI had a chance to visit with David Meerman Scott, author of The New Rules of Marketing and PR, on a recent episode of the Duct Tape Marketing podcast. The topic of our chat was his follow-up book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.

David shares some insights into what viral marketing is and has become and why he didn’t name this book for it.

The book is peppered nicely with 37 real-life examples, mostly of small businesses you may not have heard of. Personally I think this makes the book a very practical read and brings the points he makes to life in an effective way.

Highly recommend World Wide Rave for any business trying to wrap their brains around ways to get people talking about your business in authentic and self-motivated ways.

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • From what I can tell, Google may be coming out with some changes that will affect traditional SEO. Given that these types of changes are actually inevitable, I think marketers need to be more creative with their approach. Some creativity can go a long way!

    In my current project, I’ve designed the marketing to be completely viral. If you are dealing with a product or service, you will, of course, have to provide participants w/ incentive. If you can figure that one out and structure your site/project properly, I believe Viral is the way to go!

  • I have got to get my hands on that book. Sounds like it is taking a “real world” look at marketing and cutting through some of the hype that is taking over these days.

    Thank you for turning me onto that. I’ll plan on coming back and giving some feedback on the book after I have a chance to read it.

  • Looks like a great read with some really helpful tips to promote business! In my own experience Biz Ad Splash has been a really great help in getting my art business started

  • Hey John, Thanks so much for writing about World Wide Rave. I always like chatting with you. You do so much for your followers. Take care, David

  • Great article. I completely agree. There are new games to the rules of marketing and business. Thanks for keeping us informed. Here is a little wisdom for your readers and its for FREE on business turnarounds:

    By the way: great blog; great design, great information.

  • Reading the book right now, and agree that it is a good read!