Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

A number of years ago Hubspot created something called the Website Grader, a tool that graded a number of important aspects about a website and concocted a score or grade based on those factors.

Hubspot Marketing Grader

Although no tool can really accurately measure the effectiveness of a website, the tool had a nice marketing bent to it and was a pretty simple way to help someone understand the most important elements of their site.

About a month ago Hubspot upped the game and came out with what they are calling Marketing Grader. The tool still focuses on your website, but it also considers a number of offsite considerations that have a great deal to do with success on the web these days.

Things like Facebook, Klout and Twitter use are considered and the overall integration of social in general. Again, no tool will ever be perfect, but I highly recommend running your site through this tool.

The report it produces breaks your grade into three topics – top of the funnel – what you’re to attract visitors, middle – what you’re doing to convert that traffic, and analytics – what you’re doing to measure the effectiveness of your marketing.

In addition to simply grading your site, you’ll be offered action items for things that need attention and every element measured comes with a handy tip that talks about best practices for the item. Simply going through and reading those tips would be beneficial for many people.

For this week’s episode of the Duct Tape Marketing Podcast I visit with Hubspot’s Inbound Markeitng Evangelist Laura Fitton. Fitton, who some may know as @Pistachio, does a great job in this interview explaining the ins and out of the Marketing Grader.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • It’s all about keeping up with the social media trends, it seems. Pinterest is the hot thing right now – even Facebook are scared, trying to fend them off by changing everyone’s wall to “Timeline” – which is fundamentally a Pinterest er…. slice. What will come after Pinterest? Spheretrest – an on screen 3D sphere you can spin around and see everyone’s webcam mugs laughing at you!

  • Pozycjonowanie Gdańsk

    Im still waiting for my pinterest account. it looks simple and its addicting;)

  • LisaHowarth

    The marketing grader tool is great. We recently used it on our website. I’ll let you in on a secret – you can run your competitor’s sites through the grader as well and see how you stack up!

  • This post is different from what I read on most blog. And it have so many valuable things to learn.

  • J. Grey

    I think you all need to understand that social media marketing is not just having a social account.  You also need to understand that social media is not marketing – it is just a strategy to help you increase the engagement level of your consumers. 

    I highly recommend you check out the following blog posts to learn more:

  • Digital marketing is all about measurement and feedback. I recently implemented a new website monitoring tool and was shocked to discover some pretty significant issues.

    The good news is that the feedback mechanism identified the issues and now my organization is rapidly working to correct the situation. Without the tool and the feedback, we may still be plugging along in a business-as-usual mindset.