This is a new Sunday series that I’m calling Stuff that Works. Each Sunday I’ll pick an item that is for me a foundation element in my line up of stuff that matters or as legendary Texas singer songwriter Guy Clark put it – “The kind of stuff you reach for when you fall.”

It’s been raining a lot here in Kansas City and rainy days always lead me to my Filson Shelter Cloth Packer Hat. I’ve had this particular one for about twenty years now and it’s certainly seen some rain. I wear it mostly to hike, canoe, and camp. Filson makes things to last a lifetime, so I probably won’t need another one any time soon.

The Filson story is one that’s become rare in the world of manufacturing. C.C. Filson founded his company in Seattle at the start of the Klondike gold rush and outfitted those headed north to find their fortune. The company quickly gained a reputation for high quality clothing that was both functional and comfortable.

After the gold rush Filson outfitted loggers, hunters and anyone making a living working outdoors. The company still manufactures most of what they sell in one of Seattle’s only remaining union factories.

Few things are made to last a life time these days, but Filson products are guaranteed to do so. My rainy day Filson hat is simply stuff that works.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • I’ve never heard of Filson, but the hat reminds me very much of the classic Tilley hat.  Well-made never goes out of style.

  • Their products will withstand most anything…except a dog chewing the leather strap on a briefcase. When our sheltie ate through the strap on my husband’s brand new Filson briefcase the first week he had it, he called the company just “on the off chance” they might sell the straps separately.  He fully expected the rep to tell him no but she told him that actually, they have that happen quite a lot!  They shipped a new strap out that day and AT NO CHARGE. Their customer service is first rate and my husband is thrilled with them.