Marketing podcast with Jon Gordon (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

There’s a potent lyric in one of my favorite John Prine songs, Angel From Montgomery, that goes like this – “How the hell can a person, go to work in the morning, come home in evening, got nothing to say.”

Well, anyone that’s owned a business can tell you, some days can do that to you – particularly those days when you lose sight of why you’re doing what you’re doing.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jon Gordan, author of The Seed: Finding Purpose and Happiness in Life and Work

In The Seed we meet Josh, an up and comer in his company, who has lost his passion at work. Challenged by his boss to take two weeks and decide if he really wants to work there, Josh takes off for the country, where he meets a wise farmer who gives him a seed and a promise: find the right place to plant the seed, and his purpose will be revealed.

Gordan effectively uses the fable format to help us find our own sources of wisdom and insight.

I think many business owners, and really anyone toiling away in a job anywhere, crave this idea of purpose and meaning, but far too few stop to reflect on the things that make them truly happy and fulfilled.

If you let it, your work can suck the life right out of you. Connecting with some higher purpose that drives and sustains through the good patches and the rough patches is the most powerful tool you can employ.

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