Marketing podcast with Guy Kawasaki (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Update: Guy offered 500 free copies of his book What The Plus and they were snapped up in a matter of hours. We’ve added another 1,000 so grab your free copy of What The Plus and pass the word. (Update No. 2 – the additional 1,000 have now been given away – thanks again Guy.)

Depending upon who you listen to, Google+ is either the Holy Grail of social networks or another passing fade, but make no mistake, Google is Google and Google thinks this is important. So, even if you’re still waiting for some sort of critical mass from your industry to join Google+, you can’t ignore the fact that Google is starting to weight its search engine results with content from Google+.

In this episode of the Duct Tape Marketing Podcast I visit with one of Google+’s biggest evangelists and power user, Guy Kawasaki. Guy has written a very down to earth book on using Google+ called What the Plus-Google+ for the Rest of Us (Read on to see how to get a free copy of Guy’s book)

What I really like about Guy’s book is that it is filled with tons of very practical little tips gleaned from using the network on a daily basis. Beginners and more advanced users alike will get plenty from reading this book.

For example, I picked up a much better way to use Google Hangouts and a totally clever way to run your own polls on Google+.

Guy is selling fully functioning Kindle, eReader and Google Play versions for $2.99, but you can download a free PDF copy of What the Plus courtesy of Guy here. (8.5 mg PDF file limited to the first 500 downloads – expires April 23, 2012)

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Dennis Dilday, D.C.

    It says the free What the Plus in PDF is available, but the link doesn’t get you there. Instead it says it has expired…4/11/2012

    • Read closely Dennis – it also says first 500 copies, but . . . .

      Good news – for all of those that got shut out of the free copies of Guy Kawasaki ‘s What The Plus – Google+ for the Rest of Us – I have another 1,000 copies to give away – go grab one and check out our interview about Google+ while you’re there.

      • Photojoe22

        Still blank link.  It is 3 minutes since your reply

  • Liz Isaacs

    Thanks John & Guy! I am looking forward to reading this! U  2 ROCK!

  • Guy and John, thanks for free copy of What the Plus! – Google+ for the Rest of Us.

  • I actually just gave in and started my Google+ account a week or two ago. So this book offer is perfectly timed. Thank you!

  • Hugh O’Donnell

    Thanks for making the extra copies available, John. And thanks, Guy, for the ebook!

  • What a +Plus for Us! Thanks Guy. I think I’ll be following Guy’s lead and reduce my other social media and make a more concerted effort with G+.

  • John Hawkins

    Darn… just paid $1.99 for mine over at Google Books… Don’t spend it all in one place Guy!  (great book – though undoubtedly better if free!)

  • Thanks to John and Guy – just bought the book from Amazon UK – for £.99p – the best ninety nine pence out lay this month for sure.  Really enjoy the Podcast always a stimulating listen and DuctTape is really helping me hone my Marketing knowledge.