Google has started beta testing a very interesting tool. The tool, called Website Optimizer allows web site owners to track and test variables involved in online offers in order to make improvements to design and copy. There are lots of tools to track ad response, actions and conversions, but Google’s looks very user friendly and powerful. The fact that it so easily integrates into an AdWords campaign is a nice benefit as well.

Tracking actions taken by your website visitors is a vital tactic. You don’t necessarily need to be selling a product to track. Tracking different newsletter sign-up forms, navigation layouts and usability factors is a great way to learn how to improve your website’s value.

Initially they are asking for AdWords customers only to apply as beta testers. Apply Here