Public speaking is hot these days – seems like I see a new book on TED or a new course on speaking on a daily basis.
And I get it – many people dream of a career as a highly paid speaker. But, there’s something that not enough people are talking about.
For some businesses speaking is one of the most potent marketing channels available.
Speaking for leads can, in fact, be far more profitable and rewarding than all of the supposed glamour that comes with being this week’s keynote speaker.
Now, this doesn’t mean you don’t have to get better at your craft. A better speaker, paid or speaking for leads, will get a better result.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Hugh Culver. Hugh teaches experts in the art and business of speaking, has started five companies and is the author of Give Me A Break. We discuss public speaking and how to be more effective when speaking.
Hugh wrote a post for WPCurve titled “9 hacks guaranteed to make your next presentation world class”
I asked him to be on my show because that post is perhaps the most succinct road map to making better presentations that I’ve ever read. There are lots of books on speaking that you should consume – Michael Port’s Steal the Show and Nancy Duarte’s eresonate, come to mind – but this one post will give you everything you need to create a much more potent presentation.
Questions I ask Hugh:
- Is there a trend of business owners wanting to become public speakers?
- Are powerpoint slides critical to a speech?
- How do you end the speech with impact?
What you’ll learn if you give a listen:
- How public speaking helps you expand your sphere of influence
- Why public speaking is not just about the amount of content, but about the quality
- How to keep a crowd engaged through a long speech
To find out more about Hugh at hughculver.com.
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