Marketing podcast with Chip Heath (Click to listen, right click and Save As to download – subscribe now via iTunes

For this episode of the Duct Tape Marketing podcast I reached back into the archives and grabbed a greatest hits session with Chip Heath, co-author, with his brother Dan, of the mega hit Made to Stick.

Chip, Stanford Professor and Dan, Duke Professor, also write a terribly smart column for Fast Company.

Also, check out this AMEX Open Forum video with Dan Heath – How to Stand Out in a Crowd – “It’s not enough to be 3% better and 2% cheaper.”