Marketing podcast with Scott Belsky (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Making Ideas HappenMany business owners, particularly the more creative, are good at making ideas, but not always so good at making those ideas happen. For this episode of the Duct Tape Marketing podcast I visited with Scott Belsky, founder of the Behance Network and author of Making Ideas Happen.

Making Ideas Happen chronicles the methods of exceptionally productive creative leaders and teams – companies like Google, IDEO, and Disney, and individuals like author Chris Anderson and Zappos CEO Tony Hsieh – that make their ideas happen, time and time again.

As the founder of the Behance Network, the world’s leading platform for creative professionals across all industries, Belsky has heard every reason why good ideas stay just that. In response Behance also created the Action Method an intuitive approach to productivity, designed to help creative thinkers push their ideas into action, and 99%, Behance’s think tank, providing tips, interviews, research, and events designed to help push ideas forward, from vision to reality.

I believe anyone looking at trying to create a model for building community could learn a great deal from Behance’s approach.

As far as Making Ideas Happen goes I’ll leave you with the words of Seth Godin – “Scott Belsky has your number. He’s seen it all before. He knows your excuses, he’s seen your shtick and he knows all the ways to avoid doing the work. In this book, Scott’s not giving you any place to hide.”

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.