Marketing Plan ProI have been working with Palo Alto Software for almost a year now to write a marketing plan software based on the Duct Tape Marketing system.

I am thrilled to be able to announce that Marketing Plan Pro powered by Duct Tape Marketing is now ready to go.

This tool is literally ripped from the streets of the real small business world and features the practical (read non-academic) approach at the heart of Duct Tape Marketing.

I think you’ll find that we’ve taken a different approach with this release and built it to be a tool you use for planning AND action. The plans you build with Marketing Plan Pro charge you with coming back and changing and updating your plans based on results. The program gives you guidance, action steps and advice needed to implement your plan.

The program is flexible enough to be used by any size business at any point in the life of the business. We even created a simple 30-minute plan because I know that a tool like this isn’t worth much unless the user can and will use it. You can always add components to create more comprehensive plans once you get started.

Every copy of Marketing Plan Pro powered by Duct Tape Marketing ships with a copy of my book Duct Tape Marketing as well. In addition, Duct Tape Marketing Coaches around North America are available to help you create and implement your marketing plans using the software are a guide.

I have to say, it’s pretty cool having my own software title! Let me know what you think.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • That IS pretty flippin’ cool to have your own software program! Congrats!

  • “New Marketing Action Planning Tool” … “Version 11.0”

    Seems that you lost some credibility in your product lineage.

  • Being a Duct Tape Marketing Coach I was able to through an in-depth workshop with John Jantsch and the Marketing PlanPro guru’s. To tell the truth, when I was looking at the Beta version, I was kind of ho-hum about the whole thing. But the finished result looks pretty impressive.

    It is pretty cool for you, John, to have your own software. Being the product guy that I am, it is pretty cool for a coach to have a great tool.


  • Great marketing coup John which will certainly bring the Duct Tape Marketing brand to the attention of many more small businesses.