As you’ve likely heard the U.S. Postal Service has proposed ending 1st class mail delivery on Saturdays. It’s also no secret that the Post Office is hemorrhaging money and needs to find ways to stem the losses.

Reaction to the idea was both swift and in some cases emotional. Opponents cite the negative impact on small business. (As they always seem to do when it suits the cause.)

I would love to get your take. Vote below with a simply thumbs up Yes it will be bad for business or thumbs down No it won’t hurt business.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Time will tell what this means for business and the USPS. Direct mail is still a very effective means of marketing to and reaching new customers. I expect email and mobile will increase their share of the market over time (and the dollars/revenue) but mail still works. The USPS is trying to reduce costs and reducing the number of days for delivery is one way to do it. But it could backfire and hurt that businesses that also generate their revenue today. i.e. will businesses invest less in direct mail and shift more of their budget to email, mobile and other means? Time will tell, but I wonder if they just speed that process up, potentially making their situation worse.
    Small business marketing

  • John

    John, we’ve had no Saturday mail delivery service in Australia for, well, as long as I can remember, and I’m in my late 40’s.

    It might have made things a little more convenient if we had, but over the long term I doubt it has harmed business. And you have to remember, it goes both ways. You’d get bills delivered on Saturdays too. What a way to ruin a weekend!

  • OBVAVirtualAssistant

    Like a coin has two faces every new upcoming suggestions will also have its positives and negetives. I think once they get used to this new rule of no saturday mail delivery there will be no loss in business as they will plan their business accordingly.

  • NeuralZone

    Just get a PO Box, they still have Saturday delivery.

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    John Jantsch
    Duct Tape Marketing
    1800 Central, Ste 203
    Kansas City, MO 64108

    Sent from my Duct Tape phone