A week or so ago I pointed out an article I had read in Inc magazine titled the Coolest Start-up in America. The article profiled a company called TerraCycle. TerraCycle has taken the plant world by storm by creating a fertilizer made by feeding organic waste to worms and turning the worm castings into a spray on fertilizer. They further extend the recycling track by collecting and reusing plastic drink bottles for packaging.
The company has caught the attention of mainstream retailers such as Wal-Mart and Home Depot and given a boost to the entire organic/green industry. I had the opportunity to interview Tom Szaky, founder of TerraCycle on the Duct Tape Marketing podcast and found that there may be no better Duct Tape Marketer on the planet. Listen to this interview and discover some very unique ways that TerraCycle is building a national brand on a local budget.
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