How to Think About Hustle


Marketing Podcast with Neil Patel

The word Hustle sometimes gets a bad wrap.

In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and night Gary V kind of hustle.

But I think there’s a middle ground – more like Charley Hustle – the player that prepares, works hard, and wins and loses with grace.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Neil Patel, author of Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum. He is also the founder of Quick Sprout, Crazy Egg, Hello Bar and KISSmetrics. Neil and I talk about how to find your passion and turn that momentum into a successful business that is both professionally and personally rewarding.

Neil knows all about hustle. Coming from a hard-working family, he has entrepreneurship in his blood and has helped companies like Amazon, NBC, GM, HP and Viacom grow their revenue. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.

Questions I ask Neil Patel:

  • You break the book up into three sections – Heart, Head & Habits. Can you explain how this ties into finding your passion?
  • “Hustle” can imply negative preconceptions; why did you choose this for your book’s title?
  • What is the “10-Minute Rule” and how has it changed your life?

What you’ll learn if you give a listen:

  • How exploring several paths, and failing at some, can reveal your true calling
  • Why stress is actually good for leveraging your career
  • How combining your “natural talent” with your other abilities can lead to a successful business

Learn more about Neil Patel and the amazing progress he’s made in marketing here. Buy Neil’s book, Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum, here.

How to Tell Google What Your Content Means

Search engines love content. That’s what they eat all day long, and they use HTML code to figure out what all those web pages say. The problem is that sometimes they don’t know what you mean by what you say.

Have you ever done a search for a product or service and find the occasional odd result mixed in with what you thought you were looking for?

braces search

mixed search results

The image above is an obvious case where Google might get confused but fear not – a new form of mark-up call rich text snippets has grown over the years to the point where content producers and SEO folks now have the toolset to tell Google what their content is and what it means.

Injecting rich text snippets in your HTML using the standards developed by Google, Bing and Yahoo a content producer can do things like tell the search engines that a couple of random words are the title of a book written by (the author) two other words found on the page.

event schemaAs you can see this site above is displaying details about upcoming events.

You can use schema to tell search engines that another group of words is a review from a happy fan and that those words in the footer make up your address and phone number.

Schema uses a growing number of itemtypes to help identify things like articles, local business, reviews, events, and products.

Now, before your eyes glaze over, you won’t have to learn a bunch of code to take advantage of Schema. You can use any number of Schema code generators to create the HTML code you might need for something like your address.

You can also test your structured data using Google’s testing tool

wp seo schema

And if you’re a WordPress user I’ve got even better news. Simply download and activate the WP SEO schema plugin and you can unlock a host of schema options for your entire site and every page and post on your site individually.

Once you install this plugin, you’ll have the tools to add all manner of code to give your content even greater meaning.

wp seo schema tool

Now, I’m not ready, nor is Google, to suggest that simply adding Schema to your web pages is going to help your content rank, but it stands to reason that if you send clearer signals about your content, you are going to benefit from this practice. Also, the ability to display enhanced information in search engine results snippets is bound to increase clicks when your content is ranking.

ad extensionsGoogle makes extensive use of structured data already in AdWords through what they call ad extensions, so it’s not much of a leap to imagine this becoming a ranking factor to force content producers to enhance their content.

In my opinion, it’s time for every WordPress site owner to add Schema to their posting routine much like most of the world does today with metadata using the WP SEO plugin from Yoast.

Read more about Schema and all things SEO in my latest book – SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs. (My co-author on this book, Phil Singleton, is also the creator of the WP SEO Schema plugin.)

Weekend Favs September 24

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

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