6 Tools We Use at Typeform to Amplify Our Marketing Productivity

6 Tools We Use at Typeform to Amplify Our Marketing Productivity -Duct Tape Marketing

photo credit: Unsplash

Working in marketing can be very demanding. KPIs, meetings, brainstorming sessions, monthly revenue, never-ending checklists… the list goes on. Luckily, we live in a time where productivity hacks are easy to find. Even easier than catching Pokémon.

Regardless of whether you’re in a large team or an army of one, at the end of the day, it’s all about working to achieve your goals. To do so, staying organized and focused is key. At Typeform, web apps are a must. Here are six of our favorite tools that help us get stuff done.

1. SaneBox for sorting out our email

There are two kinds of people in our team: those who aim for “inbox zero” and those who prefer the “filtered email” approach. Either way, keeping email organized can be a difficult task, especially if you’re subscribed to an endless list of newsletters. That’s where SaneBox comes in. This tool, as the name suggests, keeps you sane by cleaning up your inbox in minutes. It also creates automatic file uploads to the cloud and lets you snooze your email for later—a must-have for when it’s time to focus.

2. Trello for getting organized

Organizing our day-to-day goes way beyond Google Calendar. We seem to have a thousand and one projects in motion at any one time. Project managing is a tough job. That job is made easier for us by using one of our favorite tools, Trello. Perhaps SCRUM methodologies work best for you, or maybe you’re perfectly fine with a good ol’ checklist. Trello is a great management tool that will keep your project organized from start to finish.

3. Feedly for finding the best content

At Typeform, if there’s one thing we love to do lots of, is reading online content. We need to keep up with the latest trends and always like to find new and great examples of top-notch content online. Feedly makes this task easier. This tool lets you make carefully curated lists based on your area of interest. However niche you want your reading list to be, discovering, reading, and monitoring content has never been simpler.

4. Meet Edgar for distributing content

One of the best hacks for social media marketing is scheduled content distribution. But we always found that the available tools were quite limited… until we met Edgar. Meet Edgar is a social media distribution tool that automatically fills itself out by recycling and queuing your content. You can create “buckets” of different types of content, and tell the app how often to share something from each bucket. It’s a massive time-saver.

5. Canva for creating beautiful and shareable images

Statistics show that Facebook posts with images drive 2.3x more engagement than those without and articles with images have 94% more views. So visuals are the way to go. When in doubt, Canva has got you covered. Canva is a complete graphic design tool for non-designers that lets you create beautiful visuals that make your content more attractive. It also has specific image sizes for every platform—allowing you to reach across multiple channels. We’re lucky enough to have an in-house design team at Typeform, but we use Canva to create quick, good-looking images to share in presentations, etc.

6. Crazy Egg for optimizing our website

Having a beautiful website that’s friendly, engaging, and simple is key for us. However, we sometimes want to know how much people are actually engaging with our content. Do they scroll? Have they seen that link? Do they know there’s a “see more” button at the bottom? This is where Crazy Egg comes in. It shows you how your visitors interact with your website through heat maps and scroll maps. This lets you see what works, what doesn’t, and where people are getting lost.

Whether you’re a full-scale marketing team or on your lonesome, we all ask ourselves the same question at some point: “how can I be more productive?” Hopefully with this selection of tools you’ll find that your efforts will be simplified and your results amplified without losing focus.

Joanne TorresJoanne Torres is an online & outreach marketer at Typeform. Compared to the industry average, Typeform has 4x higher completion rates due to their human-first design approach—keeping people’s attention from start to submit. Whether collecting customer feedback or having any other type of conversation with your customers, typeforms are beautiful, friendly, and engaging.

Twitter: @possiblyjoanne


How To Publish More Content Faster With A Content Creation Process (And Limited Resources)

How To Publish More Content Faster With A Content Creation Process (And Limited Resources) - Duct Tape MarketingThat back burner of yours has a lot on it, doesn’t it?

Unfortunately, it’s easy to let creating content for your small business fizzle out at the tail end of your to-do list.

How To Publish More Content Faster With A Content Creation Process (And Limited Resources) - Duct Tape Marketing

But what if there was an easier way to not only publish more content but do it faster and with next to no resources? Would you reprioritize your to-do list to polish your content creation process?

Our co-founder at CoSchedule, Garrett Moon, once wrote there are only three ways to save time writing content:

  1. Add more tools or people into your content creation process. This means using the right tools for planning, like ditching your spreadsheet for a project management tool designed to help you work more efficiently. Outsource straightforward tasks like social media scheduling to a virtual assistant to save your valuable time for creating more content.
  2. Use the time you spend writing more efficiently. Many people are more productive in the mornings, so that may be the best time for you to write faster than in an afternoon when you’ve worn yourself out. Part of this may involve critically analyzing the steps involved in your content creation process, too, to focus your preparation and workflow on the tasks that really make a difference instead of just doing the same things you’ve always done.
  3. Eliminate something or hone in on what really This means picking a single audience to target and making sure every topic you cover connects deeply into solving that specific persona’s challenges. You could also remove unnecessary steps from your workflow to make everything flow even faster.

You’re thinking, “That’s all fine and dandy… but how can I make this work for my small business, really?” Well, my friend, let’s explore that even further.

The Only Way To Publish More Content Is To Start

If you want to publish more content, you need to publish more content. It may seem obvious but from my conversations with dozens of marketers… it’s not.

You need to spend time honing your content creation process to be able to create more content faster. This takes two commitments: Acquiring skill and turning that skill into a consistent habit.

Researchers have found it takes at least 100 hours of practice before you learn a skill beyond producing a crude version of the desired behavior.

How To Publish More Content Faster With A Content Creation Process (And Limited Resources) - Duct Tape Marketing

That means the only way to publish more content is to practice publishing more content. And as you publish more, those same researchers suggest you will smooth out your process, remove errors from your execution, and indefinitely improve as you continue using the skill.

That whole indefinitely bit ties nicely into habit formation. Consistency is important for success in marketing, and habits make it possible to be consistent.

According to Charles Duhigg in his book, The Power of Habit, your brain literally works less after you build habits. It’s as if your brain needs habits so it doesn’t have to think so hard about every little detail.

How To Publish More Content Faster With A Content Creation Process (And Limited Resources) - Duct Tape Marketing

Habits require five traits to last:

  1. Cue: A trigger that sparks the habit. This could be a day (if you always write on Mondays) or a time (if you always write in the mornings the moment you get into the office).
  2. Routine: After the cue, this is the process you consistently follow every time (writing headlines, then introduction, then the body).
  3. Reward: The great feeling you get after you follow your routine (Yay! I did it and didn’t put it on the backburner!).
  4. Craving: The desire to do the routine again and again to experience the reward. This is where habits become consistent instead of just one-at-a-time activities.
  5. Belief: Probably the biggest necessity to committing to a habit—the faith in the habit that it will produce the reward you’d love to continue experiencing.

In other words, you need to commit to spending time building the skill to publish more content. As you do that, you will start to build a process—with clear habits—that literally cut the amount of time you need to write content and make the entire process easier.

To do that, you need to believe in your system as you start. You will hit snags. But you have to use those lessons to learn from your mistakes and continue on.

You have to have faith in your content creation process to succeed in publishing more content consistently.

10 Steps To Streamline Your Content Creation Process To Publish More Content Faster

1. Plan

A mentor of mine once told me, “Plan your work, then work your plan.”

Those who write things down are more successful, so make the most efficient use of your time by planning the work you’ll do rather than reacting to fire drills and sporadic tasks.

2. Prioritize

Marcus Sheridan of The Sales Lion uses a simple prioritization method to make sure he uses his time as efficiently as possible. For the content you’ve planned, rank it all from 1 to 3.

A 1 rank means the content may bring inbound traffic, but may not convert. A 3 is the best; a project that will definitely help you increase sales and leads. Work on your 3 ranked projects first.

3. Dissect

Atul Gawande, author of The Checklist Manifesto, suggests creating checklists for larger projects helps you make sure nothing gets missed. You’ll cross your Ts and dot your Is while breaking a large, intimidating project into smaller, achievable tasks.

4. Eliminate

There’s a concept in the startup world called the minimum viable project. It suggests that you can publish content quickly by removing unnecessary—possibly overzealous—tasks from your checklist.

5. Create

At CoSchedule, we’ve found starting with content outlines helps you plan your topic more effectively, stay on point more consistently, and ultimately write faster.

6. Optimize

Improve what you’ve written with keywords to help your audience find your content when they need it. Add strong visuals to get 94% more page views. Optimize to make the most out of the time you invest into your content creation process.

7. Publish

As Seth Godin writes in Poke the Box, “If you don’t ship, you actually haven’t started anything at all. At some point, your work has to intersect with the market. At some point, you need feedback as to whether or not it worked. Otherwise, it’s merely a hobby.”

8. Share

Automate your social media posting schedule with a tool like CoSchedule or even outsource it to a virtual assistant to spend less time sharing your content. Just make sure to promote the work you’ve produced to help your audience find it.

9. Retro

Part of building your skill involves continuous improvement. After you publish, ask yourself what went well, what went wrong, and what you can improve next time.

10. Commit

An easy way to commit to publishing more content consistently is to use a marketing calendar.

As Joe Pulizzi from Content Marketing Institute says, “One thing is certain: If you don’t keep an editorial/content calendar, the content doesn’t get done.”

Now You Know How To Publish More Content Faster Than Ever

You’ve got this! Start, commit to honing your content creation process, build consistent habits, and let ‘er rip.

Nathan ElleringNathan Ellering is the content marketing lead at CoSchedule, the marketing calendar for everything.