The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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5 Powerful Use Cases for Social Advocacy & How You Can Get Started
Over 50 million businesses now have a Facebook page and are actively reaching out to their target audience. As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests. Ogilvy once predicted that organic reach of brand content would someday drop to zero, and brands need to […]
Social Media Automation: What Works and What Doesn’t
Businesses, or marketers to be more specific, can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications—or what marketers call as “gadgets from above”—can save precious time and money while also enhancing business strategies. By commanding a system to do multiple functions […]
Podcast
The Guide to Figuring People Out
Marketing Podcast with Vanessa Van Edwards Podcast Transcript What if people came with a guide? Well, apparently they do. Understanding human behavior, including body language and posture, is one of the keys to effective communication at every level. My guest for this week’s episode of the Duct Tape Marketing Podcast is Vanessa Van Edwards. She is […]

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Weekend Favs April 22
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Affordable Tools to Help Maximize Your Social Media Presence
Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. And as its reach has expanded, heightened importance has been placed on social media management, monitoring, analysis, automation and content creation. […]

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5 Myths About Your Clients and Social Media That You Should Forget Right Now
When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? It’s because many businesses aren’t […]
Podcast
What Personality and Poker Have to Do with Innovation
Marketing Podcast with Stephen Shapiro Podcast Transcript Getting sales and marketing on the same page is an age-old problem for many organizations. While they may actually have objectives that are at odds, there’s also a good chance the people and personalities could be mismatched as well. My guest for this week’s episode of the Duct Tape […]
How to Conduct Quality Link Building
No matter how often Google updates their algorithm in an attempt to devalue backlinks, they still remain essential for a sound SEO strategy. Keep in mind that there are definitely right and wrong ways to go about it. Buying links and getting fake reviews are a thing of the past. These days, search engines don’t […]
Weekend Favs April 15
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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