Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact,…

Most Recent

How Customer Insight Can Boost Referral Marketing Effectiveness
We all know that word-of-mouth is one of the best drivers of new customers. The problem is, most referral marketing systems are based on best-practice advice that quickly becomes stale. But referral marketing is important. According to research conducted by Heinz Marketing, 71% of companies report a higher number of conversions with a referral program. […]
Inspire Positive Conversations Behind Your Back
Today everybody can publicly give a thumbs up or down to each customer experience. Whether you’re an Uber driver or a brain surgeon, you have to accept that online reviews are now built into the buying process. While negative reviews can certainly impact business, it’s second only to having none at all. When potential customers […]
Podcast
Marketing Insights to Increase Growth and Exposure
iTunes | Android | RSSMarketing Podcast with Josh Steimle The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did […]

The Duct Tape Marketing blog serves to deliver simple, effective, and affordable small business marketing advice. Join over 75,000 subscribers and get our best articles delivered via email.

Weekend Favs December 10
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
5 Under Used Strategies to Make Your Customers Feel Valued
There’s a misconception that great customer service requires endless resources and personnel, complex software systems, and outsourced call centers. While those tools can certainly help large corporations feel more connected to their clients — perhaps increasingly so through automation and social media “bots” to jump on quick replies — there are still few substitutes for human […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

How to Train Your Referral Partners in Just 2 Steps
Have you ever met someone at a networking event and hit it off? You schedule a time to meet over coffee or lunch… The meeting goes fabulously well. You both leave agreeing to find “mutually beneficial” ways to help each other, and then… Crickets. Your new partner is suddenly whisked into the witness protection program. She’s […]
Podcast
Building a Good Life
iTunes | Android | RSSMarketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape […]
Disrupt or be Disrupted
In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your business does right now – you’ll be out of business. If you want to survive, let alone thrive, […]
Weekend Favs December 3
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

All Categories