SEO Isn’t Dead, It’s Simply Hiding

Look around today, and you’ll find any number of pundits declaring that SEO is dead. No, SEO is most certainly not dead,…

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Why Building Community Is Harder Than It Looks
This past month I was able to experience community in its most potent sense on two separate occasions, and I came away with an important insight about building community. Marketers today realize that a vibrant, engaged, loyal community is perhaps the greatest asset a brand can possess and often leads to an extremely profitable enterprise […]
Weekend Favs November 5
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Growing Your Small Business with Geofencing
Geofencing and Your Small Business Geofencing is a location-based mobile service that allows businesses to send notifications to smartphone users within a specified geographical area. It is widely utilized as a marketing tool to directly engage potential customers in the area by sending promotions and information straight to the consumer’s phone.  Because small businesses are typically […]

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Podcast
How Live-Streaming is Changing Social Media
iTunes | Android | RSS Marketing Podcast with Michael Stelzner Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff. But, mark my words, this is a […]
SEO Isn’t Dead, It’s Simply Hiding
Look around today, and you’ll find any number of pundits declaring that SEO is dead. No, SEO is most certainly not dead, it’s just moved to a new location and didn’t leave a forwarding address. (In fact, in that new home, it’s more important than ever.) SEO has come out SEO used to hide in […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Things You Need to Know About Instagram’s New Business Features
It has been a while since a large number of businesses on Instagram have been struggling to generate the level of engagement they have been looking for. The primary reason for this seems to be not having the necessary tools to find out how exactly how their content is performing as well as whether they […]
How to Use Images to Enhance Your Content and Social Media
This is an excerpt from Master Content Marketing, a new book by Pamela Wilson of Rainmaker Digital/Copyblogger. If you’re not a working artist, this post may push you straight out of your comfort zone. “Me? Create images for my content? No way.” The good news is that image creation (just like content creation and social […]
Weekend Favs October 29
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Local Listings: Which Ones Should I Focus On?
It’s common knowledge that your business website is the best place to get customers to go when they’re online. And if you’re a local business with a physical address, a lot of your website traffic may come from maps listings. Optimizing for local search results is called local SEO. If you’ve been in business for […]

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