Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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The 4-Daughter Workweek
By now I suspect you’ve heard something about the absolute runaway best seller The 4-Hour Workweek by Tim Ferris. The book debuted this week at» #1 on the New York Times best seller list. Tim appeared on my podcast a few months ago and we have the same literary agent, so I’ve followed this pretty […]
Entrepreneur Magazine Editor talks with Duct Tape Marketing
I turned the tables and interviewed journalist Rieva Lesonsky for this episode of the Duct Tape Marketing podcast. Lesonsky is senior vice president and editorial director of Entrepreneur Media Inc., which includes Entrepreneur magazine and numerous media brand extensions such as Entrepeneur.com. She is one of the most gracious, funny and approachable editors you will […]
Constant Contact's non-profit partnership is a great model
I interviewed Eric Groves, Senior VP of Sales and Development of Constant Contact, an email marketing service, for an upcoming episode of the Duct Tape Marketing podcast. During our visit he shared a little information about a non-profit component of their business. I share it here because I love what they are doing and because […]

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Are There Holes In Your Network?
Once you build a little trust with your clients they often come to rely upon you for more than the scope of your products or services. “I know you’re my accountant, but do you know anyone who can fix my garage door?” Smart providers realize the power in this trust building advice and actively work […]
Chat Live with Sen. John Kerry
OPEN from American Express and Slate.com are hosting a live chat with Sen. John Kerry, Chair for the U.S. Senate Committee on Small Business and Entrepreneurship, Thursday Aug 2 at 2pm Eastern on Slate Biz Box. Surf on over now and pose your questions for the Senator. The live chat should offer an interesting view […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Google Maps Gets Social
Google Maps (Google’s local directory) has recently started showing user reviews in it’s business directory listings. First, off if you haven’t listed your business in Google Maps – go here now and do so. Even if your business is in the listing take the time to sign up for a free account and enhance your […]
Take the Small Business Marketing Round-up Survey
I need your help! Lots of big research companies put out survey results that claim to tell the small business story. For some reason, I never feel like these firms end up understanding a darn thing from their research because they don’t understand small business in the first place. I’m pretty close to my readers […]
HTML Playground – reference by example
Great site for those who do a great bit of their own web design and need a reference site for using the right html tag – HTML Playground, html, css reference by example This is a very useful way to learn XHTML and CSS by seeing tag descriptions, example code, and results all with the […]
What Becomes a Small Business Brand?
Small business owners are often confused about the term brand, and rightly so. Big businesses obsess about this thing called branding, yet I think on the whole it has become a pretty souless term. Every small business has a brand? The question is whether the make-up of the brand is created intentionally or accidentally. There […]

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