The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Create Your Own Referral Sales Force
Joining referral networks like BNI or local chamber groups can be a great way to help you network and generate referrals. The most powerful way to use this strategy, however, is to grow your own. The key to building your own referral network is to focus on developing relationships with businesses you can believe in […]
Wall Street Journal Small Talk Columnist Talks Entrepreneurship 101
When I first started my business over 20 years ago, I was a bit of an odd duck for my age. At the time, business ownership was equated to a form of joblessness. Times have changed and I visited with Kelly Spors, Small Talk columnist for The Wall Street Journal and StarupJournal.com about the raging […]
Sell Em What They Want
I had an interesting conversation with a colleague the other day. We were discussing the fact that, try as we might, our prospects don’t always know that they need what we have to offer. Often, they think they know what they want, but professional (not infallible) experience tells us we might know better. There is […]

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Teaching as a Marketing Tool
The saying goes if you want to really learn something, teach it. I think this really applies to small business. If you want to really get good at any aspect of your small business, your small business marketing, think in terms of teaching it to others. The most obvious way to do this is to […]
Duct Tape for Fun and Profit
As a loyal reader perhaps you are aware that I have a growing library of small business marketing products and tools. From time to time I’ve received requests from other marketers who would like to promote these Duct Tape products and make a little money at the same time. I’ve created the Duct Tape Marketing […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Pay Per Click in Email Newsletters
The folks over at Carson Systems, Drop Send and Vitamin, have dreamed up another interesting offering. The service is called Amigo and it matches newsletter publishers up with people that have something they want to advertise. The advertiser picks categories, sets a per click price and total budget and then waits for their ad to […]
Marshall Goldsmith Talks About Getting There
Marshall Goldsmith is quite possibly the most noted leadership training expert on the planet. Well, maybe that’s a stretch but you sure couldn’t guess that from the who’s who list of CEOs that call him whenever they get stuck. Marshall stopped by the Duct Tape Marketing Podcast recently and we talked about his new book […]
Designing HTML Email for Webmail Apps
Mailchimp is a simple HTML email service that some of my readers have told me they love. The company also produces a handy guide to sending HTML email. Co-Founder, Ben Chestnut tells me he is working on an update to the guide so I thought I would ask him a few questions ahead of publication. […]
Seriously Kule Color Tools
Adobe Labs released a very fun and useful tool for anyone that would like to learn about combining colors or creating what they call color themes. The tool is called kuler. (Requires the latest Flash player to view) kuler is a designer playground and community that allows anyone to create color combination palettes and publish […]

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