The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Quickest Route to a Pay Raise
Want to know the fastest way to get a boost in revenue, profit and, if you own the business, income? Raise your prices by about 25% starting today. In my experience most small business owners get caught up in price competition or in undervaluing the service they provide leading to undercharging both what the market […]
Membership Builds Loyalty
Coffee shops get it, sub shops get it, even auto maintenance shops offer it. I’m talking about the membership and loyalty club approach to rewarding customers. Almost any business can add to the bottom line by offering some sort of premium membership option for goods and services that are needed over and over again. The […]
Building a Community Space
Anytime you can gather two or more of your prospects, future prospects, clients and referral sources there is community building going on. Nothing grows a loyal customer like a connection to something bigger than the product or service you happen to provide. I recently spoke to a group of retailers and suggested that community building […]

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The Small Business Advertising Dynamic Duo
Small businesses often complain that advertising is too expensive. This can indeed be true, but I’ve seen countless examples where one business successfully uses advertising to generate leads while another simply wastes money doing the same. The difference – two things – successful small business advertising requires ruthless application of experience and measurement. Experience includes […]
Building The Small Business Marketing Search Engine
Google has a fairly new offering called Google Co-op. This tool allows anyone to create a custom search engine integrating their own site results along with hand chosen results that fit into a narrow focus. So, I’ve decided to build The Small Business Marketing Search Engine.( Use the search box at the top of the […]

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10 Ways Small Businesses Can Save the Environment
Inc has a nice piece this month on “green companies.” In my experience small business owners seem to take a more proactive stance to environmentally friendly practices. I don’t know, maybe we’re just a little closer to the consequences of not. Here’s a nice little slide show – 10 Ways Companies Can Save the Environment.
Free Teleseminars from FreshBooks
Mike McDerment and the folks at FreshBooks have put together a really great series of weekly teleseminars that cover some of my favorite marketing topics. Sign up for the teleseminars Up next is Advanced Web Analytics from John Marshall, CEO, ClickTracks. Future and past sessions include web traffic building, project management, pay per click, and […]
Add a 2 x 12 To Your Foundation
Many small businesses would benefit greatly from a couple actions, done routinely. So that’s the 2 x 12 reference in the title – do these two things 12 times a year (as in once a month) and your business will benefit greatly. Action #1 – Create a list of journalists that cover your business type, […]

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