The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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On Gazelles, Marketing and Sales Management
I interviewed Verne Harnish, CEO of Gazelles, Inc. and founder of the Young Entrepreneurs’ Organizations (YEO), among many other notable feats, for my podcast show today and he shared some information on an executive sales training program that he is hosting with Neil Rackham, author of SPIN Selling. The 2-day event is being held in […]
Categorize Your Network
I wanted to point out a great post by Patrick Carney who writes the Referrals for Life channel with Ivan Misner here at the Duct Tape Marketing Channel. Patrick talks about creating categories in your network of contacts and personalizing your communications with them.
Where to Find Great Photos for Presentations and More
If you make presentations, have a website or need to tell a story in your marketing materials, a good photo can help you connect with the readers and viewers. I’ve recently partnered with iStockphoto because I can always find the image I need at a very reasonable cost. They even have a $1 bargain bin.

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Ask.com Returning Blogs, Feeds and More
Ask.com has added a new componant to their search experience called Blogs and Feeds. When you click on this option and then search for, let’s say, “marketing” you get an updated list of blogs that have referenced the term as well as a host of what they call “Top Feeds” on the subject. In addition […]
The Business You Are Really In
No matter what business you think you are in, no matter what product or service you provide, you are probably in the commodity business – forced to compete on price and little else. That’s because the perception is that all businesses are essentially the same, and it’s true – unless you do something to prove […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

My Secret Envelope Trick
Standing out in the crowded mailbox is one of the chores facing any direct mail campaign. I’m a big fan of the regular old direct mail letter in the regular old #10 regular envelope. Problem is, that delivery mechanism can be, well, regular. One of my secret weapons (okay, not really so secret, just rarely […]
Is Ecomomic Gardening the Answer for Local Business Communities?
I had the pleasure of spending the day in Littleton Colorado this week. I had been invited to present a 1/2 day marketing workshop for local businesses. The workshop was underwritten by the City of Littleton. I went expecting to find a room full of small businesses eager to learn just a little more about […]
Katrina Sends New Orleans Businesses Online
About 6 months after Katrina hit New Orleans, Yahoo! Small Business hosted a Back in Business seminar, a free event attended by nearly 200 entrepreneurs. The program was designed to help jumpstart small business recovery in the aftermath of Hurricane Katrina. Yahoo!s team of small business experts joined with e-commerce consultants Solid Cactus, and Small […]
Use Your iPod for Presentations
I make lots of PowerPoint presentations using my laptop and a digital projector. I’ve been dreaming of a way to ditch the laptop and start using my iPod to make the presentations. I’m sure there are lots of ways to get this done, but I ran across this tip from Steve Rubel that introduced me […]

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