Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact,…

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Question Everything
Or, more to the point, question everything word you use to market your business and then answer every question in your marketing. People make buying decisions in ways that we may find hard to imagine. The mental, logical process and the emotional, feel good process come together at some point in every sale. The problem, […]
Duct Tape Nominated for Best Small Business Marketing Blog
For the third straight year Duct Tape Marketing has been nominated as the “best small business marketing blog” by the readers of Marketing Sherpa. If you like what you read here I’d love it if you would consider casting a vote for Duct Tape Marketing (That includes all you RSS feed readers who enjoy that […]
Waiting for Your Cat to Bark
I had a great chat with Bryan Eisenberg, co-author of Waiting for your Cat to Bark over a recent visit to Kansas City. Bryan was on tour promoting his newest book and offers some great insight into small business use of the web. Click to listen to the podcast The book’s title is a nod […]

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StockLayouts, a great small business resource
It’s been a while since I’ve writtern about StockLayouts, but every time I see a new set of designs come out of these folks I’m even more impressed. One of the quickest ways to create high impact stationary, brochures, ads, newsletters and product sheets is to grab a collection from StockLayouts. There are lots of […]
What Does Your Brand Sound Like?
Emotional connection – that’s the battle cry for small business marketing. You must have your logical marketing ducks in a row, but the real impact in marketing is made on the emotional level. And emotion is drawn from the senses not the cortex (high school anatomy pays off at last.) For many, music is a […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

A Local Phone Number in Another Country
Setting up shop in say Japan or the UK can be a pretty big expense for a small business, but offering a local phone number, giving the impression of a local presence, just got a little easier. A new company called JetNumbers allows you to pay a set monthly fee and offer a local phone […]
Napkin Technology Still Works For Me
With all of the fancy new PDAs, phones and Web 2.0 services out there to help you plan, capture and organize your world, I find that I still like the feel of paper. From the moment I started my business over 20 years ago, I began carrying Moleskine pocket notebooks around in with me so […]
Marketing Sherpa Blog Award Nomination
It’s time once again for the Marketing Sherpa Blog Awards. This blog has been honored with the reader’s choice for best small business marketing blog the last two years and, at the risk of sounding greedy, I would love to make it a hat trick (for you non-soccer fans that’s 3 goals in one game […]
Normal is a Commodity
When it comes to marketing your business you must find ways to stand out. Most small businesses don’t have the ad budget to throw at getting attention and standing out by simply purchasing loads of ad space so they must maximize the awareness exposure they do receive. Too many business owners think that their marketing […]

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