The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Is RSS Simply Marketing Plumbing?
I participated in a panel on RSS for Marketing at SXSW in Austin on March 11th and did a podcast interview with the panel prior to the conference My guests for this show are Tom Markiewicz of EvolvePoint, Bill Flitter of Pheedo, Emily Chang of Ideacodes and Greg Reinacker from NewsGator During the panel the […]
Get Out From Behind the Monitor
In this digital age we live in it’s entirely possible to run a business, get through a day, or complete many a project without actually interacting with human beings. While the efficiencies of this are incredible, I’m not so sure it’s always so good for the perspective. I think it is a good practice, no […]
eHub a Great Place to Find New Web Applications
I participated in a panel as SXSW with Emily Chang, creator of a site called eHub. eHub is a frequently updated resource of web applications with a focus on web 2.0 type services. Great presentation.

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Favorite Firefox Extensions
If you’re not using Firefox browser yet you’re not going to understand why I’m giddy about something called extensions. Since Firefox is an open source software anyone smart enough to write a way to extend it’s functionality can make my browsing experience better. Now, like a lot of things that can be done, you have […]
When Is Too New Just Right
I really like the new tools and toys that Web 2.0 platforms are spinning out on a daily basis, but it sure takes alot of self control to know what to ignore and what to invest your time in learning more about. I often feel that’s why some folks read this blog, they know I’ll […]

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Interview with Nettie Hartsock
Nettie Hartsock is a wonderfully generous writer who covers “Must Read Business Books” for Last week she asked me a handful of questions about Duct Tape Marketing. Here’s my favorite question: Nettie: Why do you love small businesses? John: (laughs) There’s something in equal parts about it being both gratifying and terrifying and for […]
What Do You Want To Know About Using RSS in Marketing
I’m participating in a panel on RSS for Marketing at SXSW in Austin on March 11th. I thought it would be fun to do a podcast show with some of the esteemed panel members prior to the event. My guests for this show are Tom Markiewicz of EvolvePoint, Bill Flitter of Pheedo, Emily Chang of […]
All Ad Spending To Go Digital
Media Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. “We’re actually pretty confident that by 2010, the majority of our media mix will shift to digital,” said Mich Mathews, senior vice president of the company’s central […]
What Gets Measured, Gets Converted, Gets Results
I’ll attribute the title of this post to the legendary Peter Drucker, although, that’s not exactly what he said – it does capture the spirit though. I find that small business owners aren’t that hot at tracking and measuring important indicators of marketing success. In all my years of working with successful small businesses, I […]

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