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The Five Most Engaging Podcasts of the Year

marketing podcastI’ve been recording podcast interviews since some time in 2005 and it’s one of my favorite things to do. The show has opened some pretty cool doors and allowed me to meet some very cool people.

This year I met the likes of Harvey MacKay, Stephen Pressfield, Eric Reis, Derek Sivers, Kevin Kelly and Hugh MacLeod through my podcast and reconnected with old friends such as Seth Godin, Guy Kawasaki, Chris Brogan, David Meerman Scott, Peter Shankman and Scott Ginsberg.

The following five episodes make up what you my readers called my most engaging shows of the year.

1) Anything You Want

This week’s guest on the Duct Tape Marketing Podcast is Derek Sivers, founder of CDBaby and author of Anything You Want 40 Lessons (When you buy any version of the book you can grab 200 musical downloads as a gift from Derek too!)

2) The New New New Rules of Marketing and PR

My good friend David Meerman Scott stopped by the Duct Tape Marketing Podcast recently to talk about the release of the 3rd Edition of his mega best selling book The New Rules of Marketing and PR. This book changed the way many people think about marketing and has remained on many a “must read” list since it was first released.

3) 5 Google Plus Tips and Chris Brogan

For this week’s episode of the Duct Tape Marketing Podcast I grabbed a few minutes with Chris Brogan. Chris is the founder of Human Business Works, writes and speaks on all things related to social media and is a documented Google Plus fanboy.

4) 5 Types of Content That Every Business Must Employ

The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business.

Some might go as far as to suggest content marketing has become the most effective way to build a business.

5) Understanding the Most Fundamental Shift in Marketing

When I want to make marketing extremely easy to understand, I sit small business owners down in front of the above graphic and have them fill in some process, touchpoint, campaign, product of service in each of the seven blanks. The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business.

Does Google Plus Change Everything

Marketing podcast with Chris Brogan (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Google+ for businessThere certainly are those that believe Google has landed a game changer with their social network Google+ and those that are ready to claim it’s a nice niche platform for techie kind of people.

Personally, I think it’s currently the best platform for business in terms of the functionality it offers, but of course is currently lacking the dedicated user base making it hard to imagine a business setting up shop there exclusively.

Even with that limitation Google+ has indeed changed some things already.

  • Its existence can certainly claim credit for a number of enhancements for business users rushed in recently by Facebook.
  • SEO firms are both nervous and giddy about Google’s integration of G+ with search
  • Google+ ties together many of Google’s already entrenched, but untethered services such as Picasa, YouTube, GMail and Apps.

My guest for this week’s episode of the Duct Tape Marketing Podcast is  and author of Google+ for Business: How Google’s Social Network Changes Everything and Google+ evangelist Chris Brogan

Brogan boldly and passionate professes, as the title of the book suggests, that Google+ is the next super power in the social network game and cares little that Facebook has hundreds of millions of users more. It’s the Google connection and the Google dominance in other important business areas that intrigues and excites Brogan most.

Again, from a strictly business point of view, I have to agree. Now is the time to grab, build and enhance your Google+ profile and brand page. This action will never hurt you and you may discover that actively placing content from your blog on Google+ is a way to get your content indexed by Google even faster.

One of the things I like most about Brogan’s book, however, is that while he firmly supports the use of Google+ for business, much of the advice he gives about how to use it is solid advice for anyone that wants to build a following, find great content and engage users on any platform.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or

From Beliefs Commitment Comes

One of the central elements used by many companies to help simplify and tell what the company stands for in a way that generates commitment is through a list of stated core values or what I call Commitment Beliefs. Now,…

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