Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Can't Say Enough About Lynda
Many of my clients and readers could benefit from some help using the software and tools I recommend. While I love to teach people new techie tips, I find that that best thing to do is send them to Lynda.com This site features over 19,000 training videos covering topics like blogging, podcasting, and web design. […]
Book Price Comparison Shopping Tool
I buy and read a lot of books. If you do as well, you might find this handy little tool called Booksprice useful. The tool allows you to enter a book title or ISBN and then get a report of the current price from dozens of sources including sources like eBay. Here an example search […]
Microsoft Small Business Initiatives
I had the pleasure of sitting down with Cynthia Bates, General Manager of U.S. Small Business for Microsoft at the recently completed World Partner Conference in Denver. When you meet face to face with the real folks trapped inside a mega brand like Microsoft, you come to appreciate how hard these companies really are working […]

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Desktop Blog Tools a Hit
Most of the blog platforms have some form of WYSIWYG editor that allows you to log in and create your blog posts using familiar editing tools. A tool that you may not be as familiar with is the category of software known as desktop blog clients. A desktop client is a software or service that […]
Could You Use a Wiki for Marketing?
I’m fascinated by some of the creative uses I’ve come across for a fairly new media tool called a wiki. What’s a wiki? Let’s turn to the encyclopedia built on one Wikipedia – The definition of a wiki Here’s an example of a wiki used to build a community enthusiastic about a single topic – […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Nice Play by Dell
So I’m minding my own business, watching the midsummer classic (All Star Game for my non-baseball fans) when a very nice ad from Dell pops up featuring a new slogan, “we believe,” and a new line of small business focused computers called Dell Vostro. I took note but really got interested after I saw the […]
Two Questions That Matter Most
When you consider writing marketing copy, throw out all your notions about features and benefits, riveting, detailed descriptions and techno jargon and focus on answering the only two questions that really matter – and do it before you pass go. 1. What are your prospects and clients saying to themselves as they consider purchasing your […]
Blogging from Microsoft Digital 07 Worldwide Partner Conference
I will be blogging today from Microsoft’s Worldwide Partner Conference.Digital 07 Worldwide Partner Conference Look for posts on Silverlight, Office Live and small business in general.
links for 2007-07-11
BlogWrite for CEOs: Duct Tape Thanks to John Jantsch of Duct Tape Marketing for the pointer. And grab a copy of John’s excellent new book about small business marketing. Highly recommended. (tags: DTMBook)

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