Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact,…

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99% of Advertising Doesn't Sell a Thing
The title of this post is a quote attributed to one of the biggest names in advertising, David Ogilvy. A recent article in BrandWeek pointed out that most advertising agencies don’t run any advertising. Now, what’s a person to think about the effectiveness of advertising given those two thoughts? Advertising works, it’s just that most […]
Secure Your Web Domain Name or Risk Losing It
I run across small business owners everyday that put all of their web assets, including their domain name, in the hands of a web designer or consultant. Web sites are easy to replace, valuable domain names are not. Make sure that you have ultimate control over your domain name or risk losing it or suffering […]
Are You Bored With Your Marketing Message?
You like change, you’re sick of that tired old marketing message and that worn our direct mail letter. Guess what, it’s a pretty good bet that your target market hasn’t even heard it yet, let alone grown tired of it. You’ve got put your best marketing message out there and then stick with until the […]

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Bo Burlingham on Little Giants
My guest on this week’s Duct Tape Marketing podcast show is Bo Burlingham, Inc magazine Editor-at-Large and author of Small Giants – Companies that choose to be great instead of big. We spend a great deal time talking about the common characteristics he discovered when researching small companies that consistently ranked very high in terms […]
Where To Find A Targeted Mailing List
One of my favorite small business lead generation strategies is to define a mailing list for a target market as narrowly as possible, with the intent of getting that list to a very small number. Once you do this, knowing that most anyone on the list is a good suspect, you can possibly more easily […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

How To Frame A Referral Request
All good marketing starts with a benefit to the prospect in mind. Yet, I often find people are reluctant to ask straight up for referrals out of a fear of looking needy or infringing in some manner upon the relationship with the client. I think the reason that this fear exists is because of the […]
How To Write A Great Press Release
I get lots of requests for information on both writing and correctly formatting press releases. While a press release is not the only tool you need in your PR toolbox, it is still an effective one in some instances. I’ve created a free online tool that will walk anyone through the steps of creating a […]
Should Small Businesses Care About Web 2.0 Marketing Tools?
I spend a great deal of time on this blog uncovering and reporting on new small business marketing tools. One of the hottest trends going is something called Web 2.0. I’m not really sure there is a good definition of what that term means, nor do I think it matters that much. The fact of […]
How To Write A Great Testimonial
Testimonials are great marketing tools, but so often they are created in a way that is less than effective. First some overall tips Get a testimonial from every one of your clients Consider audio and video testimonials Write them for them – or make it easy for them to write it Now some writing tips […]

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