Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Main Street Make Over Starts Here
I reported on this blog a few weeks ago that the department store chain Ikea was holding a Main Street Make Over contest for small businesses. To enter, a small business must send in a video nominating their business for a make over. The nice twist in this case is that the entries are to […]
Keyword Research for Targeted Web Site Traffic
I love the keyword research tools that are out there for you to use. Keyword research is probably one of the most underutilized tools of the small business web site owner. If you want to draw targeted traffic to your site you need to know what terms and phrases your target market is using to […]
links for 2007-07-07
COLOURlovers :: Color Trends + Palettes Great color resource for designers and marketers looking for ways to use color and trends in color use (tags: color) COLORSwatch : Home & Garden Television 10 tips for using color – this is written for interior design, but it’s a great resource for using color in general (tags: […]

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Small Business Newspapers Growing in Popularity
Almost every major community has some sort of small business publication these days and they can be great tools for reaching other small business owners. At a time when newspapers in general are seeing a real nosedive in readership and ad dollars, these kinds of niche publications are flourishing. Kansas City has a great one […]
WordPress Plugin Favorites
As you may have noticed I’ve migrated this blog to WordPress. I love the platform and have become an evangelist for it. I’ve always been a fan, but now I can be a fan from experience. My first order of business is to publicly thank Lloyd Budd, with the WordPress team, for graciously and flawlessly […]

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Three Free Local Classified Ad Plays
The local classified ad space online is rapidly changing and potentially cutting into one of the remaining cash generators of the traditional newspaper. Craig’s List currently dominates the free ad space but Facebook recently added free classified listings and now eBay just launched a free classified site called Kijiji. Facebook and eBay have a long […]
Do Just One Thing Better Than Anyone
Beverly Sills, America’s best known opera soprano, died yesterday and I was struck by a quote she made during a past New York Times interview. “I always had a theory that people became a superstar because they could do one thing better than anybody else in the world,” she said. “I think there was an […]
Let Your Customers Build Your Business
I read somewhere that Intuit, the makers of QuickBooks and Quicken, have a practice they call “follow me homes” that allow them to go into an actual customer’s home and watch them install their software and get it set-up. They find that often, the way they designed a screen or instruction may not be the […]
links for 2007-06-30
Analyzing the Facebook Platform, three weeks in Marc Andreesen’s lengthy take on Facebook for business (tags: Facebook) How Facebook could crush MySpace, Yahoo!, and Google. Slate.com article on Facebook (tags: Facebook) Facebook Application Review of Toolbar for Firefox Toolbar just to stay in touch with Facebook (tags: Facebook)

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