The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Using a Wiki for Product Research and Collaboration
Guy Kawasaki, author of Art of the Start and contributor to the soon to be released Duct Tape Marketing has created a simple wiki to gather input for his next book. It’s a nice way to demonstrate the community building tools available to just about any small business owner. Go join in What’s a wiki? […]
Peer to Peer Marketing – Changing the Message Source
Sometimes the message of value needs to come from a source other than you. That’s why PR is such an effective marketing tool. If a third party source claims your product or service is great, then it must be true – the very same message in a communication from your company may be seen as […]
What Does Sales Really Need from Marketing?
I conducted a teleseminar recently for the marketing alliance partners for Sage Software, makers of ACT!, Peachtree and SageCRM software. The title was “What does sales really need from marketing” and my guests for the session were Jill Konrath, author of Selling to Big Companies and Brian Carroll, author of Lead Generation for the Complex […]

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Filling the Gap Between Generation and Conversion
I had a journalist ask me the other day to define the difference between sales and marketing for the typical entrepreneur. So, here’s what I said: It’s way more than this, but let’s use this definition – Marketing is lead generation and sales is lead conversion. That definition fits the real world for most small […]
The Fully Armed Citizen Marketers
Ben McConnell, co-author of Citizen Marketers and Creating Customer Evangelists, stopped by the Duct Tape Marketing podcast recently to talk about new kind of marketer – the Citizen Marketer. The book sheds light on some very interesting case studies of customers, fans, angry mobs and just plain happy or annoyed folk, taking matters into their […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

A Marketing Book Club
I’ve always loved the idea of a book club, but I’ve never gotten around to joining one. Don’t get me wrong, I read 2-3 books a week. As you might guess, the books I read are mostly business, marketing and personal growth types, not just every book club out there wants to dive into that […]
It's A Little Like Childbirth, I Suspect
Weighing in at just over 1 pound – 3 ounces, 8 inches in height, sporting a hardcover and 304 pages – yes, my book is finally ready to show and go. Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide is the product of lots of passion, a dose of good fortune, […]
Lower the Barrier to Becoming a Client
Sampling has long served certain types of businesses as a way to get a prospect to try a new product. Just the other day my daughters enjoyed a snow day off of school at the local neighborhood sled hill (apply named Suicide Hill.) The manager of a newly opened Chick-fil-A restaurant showed up with heated […]
Marketing Should Underpromise and Overdeliver
I’ll probably catch some flack from this post, but after 20 years in business I can tell you that one of the worst things you can do is break a promise. Once an expectation is set, no matter how absurd or trivial, failing to meet it is damaging to your business reputation. The flip side […]

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