Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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The Changing Role of the Phone in Marketing
Lots of marketers and journalists are writing about the use of the phone as the hot new marketing machine. Apple’s iPhone release hasn’t done anything but flame this hot fire either. The truth is that for most the phone as a marketing medium still only represents possibility, but there are some fun and interesting plays […]
Has the CEO Heard of You?
Many small businesses have products and services that are pitched at various levels inside organizations. Most the time all of the effort and messaging is focused on that buyer, division, or purchasing agent. While this is a necessary approach if you are to make the sale, you can’t ignore other layers in the environment. You […]
Build Your Boats Before You Need Them
A lot of folks thinking about starting a business spend all their time doing the typical start-up stuff like incorporating, finding office space, and designing business cards. All good and needed steps mind you, but don’t neglect the most important step. If you are employed today and thinking about going out on your own, start […]

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Don’t Miss the Hollywood Opening Tonight
I am moderating a panel of film industry icons next week during the LA Film Festival. You can join in during a live online session – I want lots of Duct Tape readers asking questions! The event signals the kick-off of an aggressive effort by OPEN to build an online small business community that features […]
What Could You Learn From the Best Retailers?
Retail can be a tough business. Competition is fierce, location is everything, and the buyer is fickle and expensive to reach. That’s why successful small retailers perfect the art of loyalty, referrals, word or mouth, promotion, and community building. You know, as I read that list I wonder why service businesses don’t take a page […]

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AT&T OnwardSmallBiz
I am helping AT&T build their small business advice portal called OnwardSmallBiz. The growing resources being made by the Fortune 500 aimed at the Fortune 1,000,000 set is a very encouraging recent trend. I am acting as AT&T’s small business marketing expert so stop by and ask me a marketing question here.
My Daughters Are So Pissed
Here’s how it all started. Hey girls, “I just signed up for a Facebook account.” “Dad, that is so lame, what are you a stalker?” “No girls, Facebook just opened up their API to third party developers and now businesses and application developers have unprecedented access to their 20 million users.” “Whatever” The move by […]
WordPress Small Business Blog Theme
The folks at WordPress have convinced me to make the switch to the WordPress blogging platform and everything should be ready to migrate very shortly. (Just a few bugs to work through.) In collaboration with Cory Miller, a talented WordPress theme design, and in anticipation of my move to WordPress as my blogging platform, I’m […]
How The Biz Does Business Webcast
I am moderating a panel of film industry icons next week during the LA Film Festival. You can join in during a live online session – I want lots of Duct Tape readers asking questions! The event signals the kick-off of an aggressive effort by OPEN to build an online small business community that features […]

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