The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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All The Experts Under One Roof
I recently ran across a very nice example of a tactic that I have been professing for years now and even offer as a referral strategy in my Referral Flood program. A group of experts in several areas of real estate calling themselves the Property Panel have come together, in this case it appears under […]
Local Search Is A Growing Moving Target
Any casual reader of this blog will know that I am a big fan of local search strategies for small business. In other words, doing everything you can to be found online in your city, community and neighborhood. Problem is, while all of the search engines are rolling out initiatives to capture this lucrative market, […]
Marketing Is The Voice of Your Passion
Too many small businesses go to the grave with their music still inside them. (Yes, I borrowed from Oliver Wendell Holmes here.) The most successful small business owners I have encountered have two things in common – they are passionate about what they do and they effectively use marketing to spread this passion. Many of […]

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Who you are speaks so loudly, I cannot hear what you are saying.
I interviewed Bert Decker on this weeks’ Duct Tape Marketing podcast show. I first ran across Bert when I initially determined I needed to learn how to get good at public speaking about 10 years ago. (Something I’m still working on.) Bert wrote a fabulous and fascinating book on the subject called You’ve Got to […]
Would You Like Some Insurance With That Power Tool?
In what I see as another sign of major corporate player trying out innovative ways to add value to the relationship they provide with small business clients, Home Depot recently launched The Home Depot Business ToolBox. The service is aimed squarely at the small contractor, but any business can become a member. As a member […]

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Who Should I Target for Referrals?
Frankly, I don’t get asked the question in the title to this post near enough! Most small business owners, if they think referrals at all, think of the world as their target. “Know anybody that needs what we do?” – That’s the referral marketing strategy of choice. Well, here’s the answer to the referral question […]
The Future of Podcasting
The Duct Tape Marketing Radio Station came out of beta today on the Podango podcast platform. The idea behind Podango is pretty simple. Get a station director, much like a radio station, to find and host lots of great podcasts on a focused topic. The Duct Tape Station will focus on small business with a […]
What Will Marketing Become?
The title of this post is the catchy positioning for The Influx M2 conference being held at the Golden Gate Club in San Francisco’s historic Presidio on October 3rd. John Battelle, Chairman and Publisher of Federated Media, is a featured presenter. The line-up also includes Josh Quitter, Editor of one of my favorite magazines, Business […]
QuickBooks and Google Forge Interesting Alliance
Intuit, the makers of QuickBooks and Quicken, made some moves today with marketing in mind. Starting in 2007 releases of QuickBooks will contain tools that allow small businesses to easily access Google offerings such as Google AdWords and the local directory called GoogleMaps Intuit and Google have just announced a strategic, long-term alliance to help […]

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