Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact,…

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Should Small Businesses Care About Web 2.0 Marketing Tools?
I spend a great deal of time on this blog uncovering and reporting on new small business marketing tools. One of the hottest trends going is something called Web 2.0. I’m not really sure there is a good definition of what that term means, nor do I think it matters that much. The fact of […]
How To Write A Great Testimonial
Testimonials are great marketing tools, but so often they are created in a way that is less than effective. First some overall tips Get a testimonial from every one of your clients Consider audio and video testimonials Write them for them – or make it easy for them to write it Now some writing tips […]
Who Else Wants To Advertise On This Site?
Advertising on blogs and in RSS has gone mainstream but remains a bit of a patchy proposition. Early this year I was approached by John Battelle and asked to be one his new firm’s authors in a group of blogs related to small business. I accepted because, well, John Battelle has some serious cred, but […]

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Can Professional Services Providers Use Coupons?
Coupons have long been a staple for marketing products. Internet coupons came along in recent years as well and have been well received. So here’s my question: With the advantages of geo targeting and automation that come with the Internet, why couldn’t a professional services provider use a service like Zixxo (listen to an interview […]
Small Business Marketing Coach Teleseminar
I recently conducted a couple teleseminars where I addressed the Duct Tape Marketing Authorized Coach opportunity and answered questions from participants interested in becoming Duct Tape Marketing Coaches. I posted the recording of the call on my small business marketing podcast site. This is a pretty big file as the conversation lasted an hour and […]

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Marketing is a System Not an Event
The title to this post is one of my small business marketing mantras and the topic of an interview I did recently with Stacy Perman at BusinessWeek. Create the system, work the system, go to the bank. Okay, I skipped few steps, but you’ve got to get out of the “idea of the week” rut […]
What Part of NO Don't You Get?
When a prospect shuts you down with a no, some think that’s the end of the game. In some cases, it’s just the beginning – the beginning of the puzzle that is. When a qualified prospect (you caught the word qualified, right?) says no, it can actually mean many things. Your job is to figure […]
Women Entrepreneurs Will Someday Rule the World
I suspect that women entrepreneurs already do rule the world, but they’re allowing our male egos to think differently for the moment. I live with five women and have worked with countless women business owners over the years and they just have an unfair advantage. Want to know what I think it is? The women […]
Don't Let Your Small Business Get Left Behind in the Local Search Engine Game
I find the entire category of local search fascinating. The fact that people are increasingly turning to the Internet to hunt down businesses around the block makes this trend one that you can’t afford to sit out. When someone wants to find a local shoe store they type something like South Dallas Shoe store kids. […]

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