The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Custom Error Pages May Save the Surf
I’ve been duct taping pages on my web site for so long that, well, the occasional link gets broken or a page that was linked to in article I wrote years ago no longer exists and surfers get the dreaded – Page Not Found 404 Error message. It’s a pretty simple trick to create a […]
Would Willie Lohman Blog?
Finally small business onwers are jumping on the blog train as a way to stand out and generate search traffic (particularly local traffic) So, I’m wondering. What about the salesperson who would like a way stand out – in their industry, around their market, or on their team? I’m thinking there are some sales folks […]
How Do I Subscribe to This Blog – let me count the ways
Do I really still need all those subscribe options and buttons. I’m a firm believer in giving your prospects and clients lots of ways to get what they want. So, I’ve always had lots of ways to subscribe to this blog’s feed, including email. As RSS has become mainstream enough to actually be built into […]

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How Long Should It Take For My Marketing To Work?
I get the question posed in the title of this post often so I have two questions myself to preface the answer – How long do you plan to be in business? and, How long does it take to build a really high quality home? See, the problem with this question is it is based […]
12 Podcasts for the Creative Class
FastCompany.com included the Duct Tape Marketing podcast in its recent list of must-listen-to podcasts for creative workers, those entrepreneurial spirits who start and staff the most innovative, fast-growing companies. Ah yes, duct tape for the nebulous, but much bally-hooed, knowledge workers, intellectuals, and artists – who’d a thunk?

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Who Should Review Your Business Plan?
I’m a big beleiver in business plans – not the text book thing, the simple working, changing, living, breathing thing. Every business should use one (note I said use not have.) There are lots of web sites, software programs and books out there that can help you create a business plan. The funny thing is […]
The Marketing Blogs Kitchen Sink
I always tell my clients that one of the ways to get better at blogging is to read blogs, which I do.
What Really Sets GoDaddy Apart
A lot is made about the tacky GoDaddy ads that cause a stir during the Super Bowl each year. GoDaddy founder, Bob Parsons, has indeed landed on a way to get attention. By polarizing and even infuriating some portion of his market he is able to live off the buzz and capture the noise of […]
Small Business Online Marketing Telesummit
I am conducting another of my ongoing teleseminar series this month. Consider joining me for 3 live telesessions that include a workbook and audio recording of each session. The subject this month is – How to Harness the Internet to Market Your Small Business More Effectively. The 3 live sessions will be conducted Feb 21, […]

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