The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Brand Building with American Express
I am covering a small business branding event for American Express tonight live at the Nokia Theater in Times Square. You can join me via a webcast set to cover the sold out event. I will running bits and pieces of an interview with Kate and Andy Spade on this blog tonight. My focus will […]
Duct Tape Workshops in New York Area
Attention New York Area Duct Tape Fans I am conducting 2, two-day workshops on the East Coast over the next week and wanted to let my readers know that these session, while held for members of the National Association of Tax Professionals, are open to non-members as well. Let me just tell you that the […]
How Viral Is Your Referral Marketing?
Lots has been made of late about viral marketing. There are many fancy definitions of what this actually is, but I’d like you to think about it as an automated form of referral. Any business can look for and implement ways to make their referral marketing efforts more viral in nature. I use a “tell […]

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What's the Definition of Marketing?
The title of this post is a question I field often. When I poll a room of small business owners I get lots of different answers, most, more or less, pointing to advertising or other lead generation activities. To some extent the confusion comes from textbook definitions that don’t translate well to the real world. […]
One of the Best Duct Tape Marketers on the Planet
A week or so ago I pointed out an article I had read in Inc magazine titled the Coolest Start-up in America. The article profiled a company called TerraCycle. TerraCycle has taken the plant world by storm by creating a fertilizer made by feeding organic waste to worms and turning the worm castings into a […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Entrepreneurs Panel at USA TODAY
Jim Hopkins, small business columnist for USATODAY, is pitching his Entrepreneurs Panel — a virtual advisory group of business owners and their allies who are often quoted in USA TODAY and on his blog. Have a look and sign-up!
7 Different Kinds of Smoke
The title of today’s post is a reference to a recent Owen Wilson movie – You, Me and Dupree. In the movie, Wilson’s character, Dupree, finds himself when he finally realizes that there are many ways to get to the same place. (Okay, that my interpretation anyway.) One of the things that challenges many small […]
The Small Business Reverse Testimonial Referral Tactic
Every now and then I like to post a simple tactic that readers can put to use today. This is one of those posts. I’m a big fan of acquiring testimonials from happy clients to sprinkle through your marketing materials. I know this technique gets overdone by the Internet marketing crowd, but when a prospect […]
Small Business Pay Per Click Advertising
I conducted a nice interview with Internet marketing expert Catherine Seda on the Duct Tape Marketing Podcast. Catherine is a columnist for Entrepreneur magazine and instructor for eBay University. She’s also author of the best-selling book, Search Engine Advertising, and creator of the new training course Search Marketing Mastery: Pay-Per-Click. I addition to pay per […]

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