Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Two Kansas City Area Workshop Opportunities
Applied Measurement Professionals, Inc. (AMP) recently launched the AMP Business Institute (ABI) as a practical solution for the development, planning and management training needs of businesses, associations, and certification boards. To kick-off the Business Institute they have asked me to conduct several one day workshops at their new headquarters located in the Kansas City area. […]
Future of Online Advertising
Duct Tape Marketing Blog Channel member Mike Santoro is blogging away at the Future of Online Advertising Conference in New York. If you didn’t get a chance to go check out Mike’s coverage.
Web Analytics and Google
Google Analytics, is a great, free tool to help you better understand where you traffic is coming from, what keywords are generating traffic and even how your landing pages are converting. (I’ll be doing a podcast on this soon!) Google recently revamped the tool and now it’s even better. Here are some of the improvements: […]

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But What Do I Write On My Business Blog?
Man, do I get tired of the question posed in the title of this post. Creating content has always been a good idea, if you’ve got a business, at least one that wants and needs customers, then you need to create lots of relevant content – a blog just happens to make the process a […]
How To Beat the Summer Bummer
For some summer can spell a business downturn as clients and prospects head for the beach, take time off with the kids, or just sip some saki at sunset. Logically, it’s a great time for a sale, right? Get that phone to ring! The problem is that many small businesses go about conducting a sale […]

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Maybe It's a Problem With the Bowl
Lots of small business owners bump their heads against figurative walls when trying to grow. No matter what they do, nothing seems to change. I would like to suggest that perhaps the simple Goldfish can offer some aid in illustrating my point today. Anyone who has owned more than one Goldfish, for more than a […]
Music and Lyrics – Some Namestorming Tools
The other day I was listening to my iPod and working on a project to come up with snappy name for a new service. I was a bit stumped until I reached for my iPod to scroll through and find a song I wanted to hear. As I did that, I drew some instant inspiration […]
Is eBay a Small Business Marketing Tool?
There’s a pretty tired myth with some small business folks that pegs eBay as simply a way for people to unload junk, collectibles, or out of date seconds. Now I know many of you also know that people are making lots of money running businesses completely on the eBay platform. I visited with Janelle Elms, […]
Speaking at mesh in Toronto
I’ll be hanging out and presenting on new media use in Toronto this week at the mesh Conference. The sold out event features keynotes from Richard Edelman of Edelman PR and Michael Arrington of I’m looking forward to a trip to Canada and meeting lots of Duct Tape Marketers. Check out the mesh schedule.

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