Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Are You Worth More Than You’re Making?
There is only so much time in a day right? So it just makes sense to focus as much of your time as possible on the things that produce the highest payoff. Most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster than you can say “Oh look, […]
Ridiculous List of Web 2.0 Application Links
I love much of the new software and web apps being billed as Web 2.0 so imagine my delight when I stumbled up this simple list Of Web 2.0 application links. Warning: Don’t go here unless you’ve got some time to kill – it’s easy to get sucked into one of the 50 social bookmarking […]
Jing Project: Lightweight screen recorder tool for Mac or Windows.
I just downloaded a very lightweight and functional screen recorder program called the Jing Project. The program is from TechSmith, the makers of Camtasia – a very robust screen recorder program. The think I like about it is its ease of use for sharing little videos of you doing something on your computer. I get […]

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The 4-Daughter Workweek
By now I suspect you’ve heard something about the absolute runaway best seller The 4-Hour Workweek by Tim Ferris. The book debuted this week at» #1 on the New York Times best seller list. Tim appeared on my podcast a few months ago and we have the same literary agent, so I’ve followed this pretty […]
Entrepreneur Magazine Editor talks with Duct Tape Marketing
I turned the tables and interviewed journalist Rieva Lesonsky for this episode of the Duct Tape Marketing podcast. Lesonsky is senior vice president and editorial director of Entrepreneur Media Inc., which includes Entrepreneur magazine and numerous media brand extensions such as Entrepeneur.com. She is one of the most gracious, funny and approachable editors you will […]

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Constant Contact's non-profit partnership is a great model
I interviewed Eric Groves, Senior VP of Sales and Development of Constant Contact, an email marketing service, for an upcoming episode of the Duct Tape Marketing podcast. During our visit he shared a little information about a non-profit component of their business. I share it here because I love what they are doing and because […]
Life time value, now there's a number I love
I’m a marketing guy, so, like many marketing guys, I’m not so much a numbers person. I know I should be, but, there you have it. All business owners could benefit by much better tracking and measuring of the numbers. Knowing things like how many leads you generate, how many leads you convert, and the […]
Are There Holes In Your Network?
Once you build a little trust with your clients they often come to rely upon you for more than the scope of your products or services. “I know you’re my accountant, but do you know anyone who can fix my garage door?” Smart providers realize the power in this trust building advice and actively work […]
Chat Live with Sen. John Kerry
OPEN from American Express and Slate.com are hosting a live chat with Sen. John Kerry, Chair for the U.S. Senate Committee on Small Business and Entrepreneurship, Thursday Aug 2 at 2pm Eastern on Slate Biz Box. Surf on over now and pose your questions for the Senator. The live chat should offer an interesting view […]

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