Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Could You Use a Wiki for Marketing?
I’m fascinated by some of the creative uses I’ve come across for a fairly new media tool called a wiki. What’s a wiki? Let’s turn to the encyclopedia built on one Wikipedia – The definition of a wiki Here’s an example of a wiki used to build a community enthusiastic about a single topic – […]
Nice Play by Dell
So I’m minding my own business, watching the midsummer classic (All Star Game for my non-baseball fans) when a very nice ad from Dell pops up featuring a new slogan, “we believe,” and a new line of small business focused computers called Dell Vostro. I took note but really got interested after I saw the […]
Two Questions That Matter Most
When you consider writing marketing copy, throw out all your notions about features and benefits, riveting, detailed descriptions and techno jargon and focus on answering the only two questions that really matter – and do it before you pass go. 1. What are your prospects and clients saying to themselves as they consider purchasing your […]

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links for 2007-07-11
BlogWrite for CEOs: Duct Tape Thanks to John Jantsch of Duct Tape Marketing for the pointer. And grab a copy of John’s excellent new book about small business marketing. Highly recommended. (tags: DTMBook)
Main Street Make Over Starts Here
I reported on this blog a few weeks ago that the department store chain Ikea was holding a Main Street Make Over contest for small businesses. To enter, a small business must send in a video nominating their business for a make over. The nice twist in this case is that the entries are to […]

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Keyword Research for Targeted Web Site Traffic
I love the keyword research tools that are out there for you to use. Keyword research is probably one of the most underutilized tools of the small business web site owner. If you want to draw targeted traffic to your site you need to know what terms and phrases your target market is using to […]
links for 2007-07-07
COLOURlovers :: Color Trends + Palettes Great color resource for designers and marketers looking for ways to use color and trends in color use (tags: color) COLORSwatch : Home & Garden Television 10 tips for using color – this is written for interior design, but it’s a great resource for using color in general (tags: […]
Build Web Site Traffic With Free Tools
One of the fastest ways to build traffic for a web site is to offer something of value for free. Now lots of people offer free reports, white papers and newsletters. Those are all great tools and I often recommend creating them. But, once you have those in place it’s time to take your traffic […]
Small Business Newspapers Growing in Popularity
Almost every major community has some sort of small business publication these days and they can be great tools for reaching other small business owners. At a time when newspapers in general are seeing a real nosedive in readership and ad dollars, these kinds of niche publications are flourishing. Kansas City has a great one […]

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