Why You Must Create a Total Online Presence Right Now

Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece…

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Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day…Can you make me a brochure?” Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it…everybody’s got one and no one uses it.
The Single Most Powerful Small Business Marketing Tool On The Planet
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up.
The Top 10 Power Copywriting Tricks
Small business marketing is not really about sitting around in board rooms discussing branding strategies...it's really about selling.

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A Positioning Strategy Must Answer This Question: Why would I buy from you?
Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is “what’s in it for me”
80% of Your Advertising Will Be Wasted If You Make This
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

How to Turn Yellow Into Gold
Effective Yellow Page advertising is a powerful weapon
Print Free Business Cards and Use Them To Market Your Business
One of the most cost effective ways you can promote your business is through the use of a powerful business card. Look, most people have them anyway so this will cost you nothing to implement. Of course you can also get 250 high quality cards free!
Getting Referrals is only 1/2 of the game
You must also know what to do with them once you get them!

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