Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Duct Tape Review: Basecamp
Basecamp is a web app with a very nice set of features for project management. The software is the creation of 37 signals and is one of a suite of tools built to do some very useful things. I use Basecamp to manage client projects. I can upload files, create to do lists, milestones and […]
What To Do When a Prospect Says Yes
It’s funny how often small business owners will spend months chasing a new customer and then once they land them, they have no process in place to make sure they serve their needs and communicate key information. When a client says yes you should be prepared to shift your marketing process to teach them how […]
Get something to work reasonably well
Think about this for a New Year’s Marketing mantra: Tis better to get one generation tactic working reasonably well than to run off chasing the next cool thing. I’m guilty, I know most small business owners are, of chasing the next new thing. The truth is that most well-thought out marketing strategies will pay-off given […]

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Hand Made Paper Stuff
Sometimes, maybe it’s the time of year, I get nostalgic for hand made paper things. All of the bits and bytes of emails and web sites occasionally leave me longing for the heft of a fine crafted ink pen. I’ve talked a lot on this blog about handwritten notes as a marketing tool. There’s just […]
New Member of the Duct Tape Marketing Blog Channel
Please join me in welcoming Rob Marsh, VP of Creative Services at LogoWorks.com to the Duct Tape Marketing Blog Channel. Rob is writing on design issues at Design Matters and is a great addition to the team. LogoWorks is a fascinating Internet success story and one that I think most small business marketers should get […]

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Will Google Take Over the World?
Google announced last month the creation of something they call Google Base. This seemingly useful new tool allows anyone with an account to upload a database of products. I have a client that has an online hardware store so it seemed logical to upload his product database and see what happened. What happened was that […]
Podcast Interviews cranking up
As some of you may know I have started a marketing podcast site to compliment this blog. I feature interviews with marketing experts, thought leaders, authors and regular old small business owners with a hot marketing tip to share. This week I am recording calls with Robert Scoble – Scobleizer publisher and author of Naked […]
Creatively Creating Client Communities and Cookies
I’ve written about this before but I was reminded today of the power of building client communities. One of the most powerful things you can do from a marketing standpoint, customer service standpoint and referral standpoint is to bring your clients together. It’s easy enough to do this when your clients are all in your […]
A Survey for Duct Tape Marketing
Would you mind taking a brief survey to help me better understand my readership? I think most of it’s the input that I get from this blog’s readership that keeps me posting. In the near future I will be partnering with John Battelle’s Federated Media Publishing to place some very relevant advertising on Duct Tape […]

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