Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Small Business Innovation – Extending Brick and Mortar
There is a hardware store in my neighborhood that harkens back to a day when hardware stores had well-worn wooden floors and a staff that knew something about how to fix everything. Kevin and Kathy Euston are second generation owners of a type of small business that has, for the most part, gone away. So, […]
Email a blog post to a friend
I’ve added a new feature to this blog that allows you to forward a post via email. At the bottom of each post there is a link that says “Email this post to a friend.” If you click on that link a box will pop-up and ask you to fill out the address of the […]
The 10 Natural Marketing Advantages of Small Business – Small Is the New Big
Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies they buy products and services from. It’s obvious that small businesses possess natural advantages in this arena, so the rush is on to think small. Acting like a small business, it seams, […]

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Make Every Document A Marketing Document
Every scrap of paper that leaves your business is performing a marketing function. Today’s idea is not earthshattering, but it is one that many businesses, large and small, overlook. You send invoices, fax covers, memo, notes, request and all other manner of “non-marketing” related correspondence to – you guessed it, your clients, referral sources and […]
When You're Indispensable, It's Hard To Get Fired
If you can provide goods, services, knowledge, systems or advice that is indispensable, your clients will remain loyal for all times. Now, you know you do that already right? But, maybe your clients don’t always appreciate how much you do for them. One way to make this principle work for you is to intentionally build […]

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Proof of the Power of the Hand Written Note
About a week ago I wrote a post that explained the renewed marketing power of the hand written note. One of my readers, David Lorenzo, actually thought I was serious and he took my advice and ran with it. Below is David’s post about his very positive experience using this little strategy. I don’t always […]
Stop Wasting Prime Web Real Estate
A bit of a soap box speech today, but I can’t take visiting another small business web site only to be greeted by a home page that says – Welcome to our web site! (then of course, the title tag is the name of the company) It’s like someone wrote this rule that, if you […]
Integrating New Marketing Technology
Blogs, podcasts and RSS are all the rage in marketing circles, but sometimes you’ve got to remind folks just why that is. In my book, new technology for new technology sake can be a waste of time or, at least, a distraction if there is no marketing payoff in its use. For some, seeing the […]

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