How to Find Killer Content Ideas

Whether you’re a novice writer or a pro, at some point you’ll get writer’s block and will find it difficult to come…

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If you want to see…listen
I came across the title to this entry while reading a passage in one of the great books of all time. Anam Cara by John O’Donohue. If you’re not familiar with this book I suggest you add it to you reading list. It is a book of Celtic wisdom and has many wonderful moments. But…to […]
Weblogs a Great Way To Generate Traffic
Search engines love content. There’s no secret to that but as anyone who has maintained aweb site will tell…creating and changing content is a hassle. That’s one of the great things about blogs and blog software. The blog software that I use, PMachine, is really more of a content management program.
Google AdSense is a killer small business tool
About a month ago I started experiementing with Google’s AdSense advertising program. You’ve seen those little boxes with “Ad by Google” that feature “content relevant” on sites of every topic under the sun. Well each time someone clicks on one of those ads, the owner of the site shares in some of the ad revenue […]

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Post Cards Make It Rain Referrals
A great way to put your referral marketing on autopilot is to send small little postcards every other month or so. Describe is some detail a problem a client had…then of course describe the brilliant solution you provided…and send them out to your clients, friends, contacts, and other network folks.
eBay – The Secret Small Business Tool?
The most effective way to build a small business is to find a market that is looking for something and then give it to them. Most people get this backwards. Most people decide to start a business because they know how to do something or because they are convinced that Uncle Chuck’s Fire Roasted Turnips […]

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Fire the CEO
If you are the boss and you think your job is to run the business. You are dead wrong. Your job, the most important job in any business, is marketing. Peter Drucker, way back in 1956, said, “Since the purpose of a business is to find and keep a customer, then the only two things […]
Pop ups just seem to appear from no where!
Okay this entry is a bit of a rant and has little to do with marketing but I just needed to say it. Ad Ware, as it is called, has become a real problem. If you are not familiar with this subject it probably still impacts you. Some not so nice software folks and website […]
The Future of Online Marketing is Offline
I attended a workshop session with Gary Halbert today (Gary is one of the best known direct marketing copywriters of all time) The primary theme of his message to a large group of Internet marketers was this: The Future of Online Marketing is Offline. You can bet some folks in the audience were a bit […]
Marketing is pretty simple stuff really
I am in San Francisco attending a marketing conference and one of the first lessons I was reintroduced to was that marketing is little more than giving people what they want. It doesn’t matter what medium you choose or what industry you are in, it all still boils down to that. The companies that get […]

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