The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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The Post Office is a Small Business Resource
In recent years the good old United States Post Office has discovered a little concept called customer service. Now, competition can do that to an organization, but I think the Post Office has responded nicely and turned itself into a valuable resource for small businesses. One of the latest innovations is an online service that […]
The Basics of Business Blogging
Debbie Weil and I are conducting a free teleseminar on Wednesday, February 9th at Noon Central Time. You can get on the call here. Debbie is also hosting Blogging and RSS session in Washington DC on February 17th Blogging & RSS Jumpstart Feb. 17, 2005 Blogging & RSS Jumpstart in Washington DC 8:30 – 11:30 […]
You've got to sing like you don't need the money
The title to this post is a lyric to an old Guy Clark song that I happen to think best demonstrates one of my long held marketing principles. Generate more leads, more opportunities, more clients than you can possibly serve, and then raise your prices. Here’s the theory – If I have more demands on […]

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Do Blogs Really Help Create Traffic?
A reader recently posed this question. John, Do you think a blog will create more website traffic than simply adding the same information to the website itself? Thanks, Take care, Arnold So, here was my answer, but I’m betting you bloggers who read my post will have some great advice. . . care to comment? […]
A Fox In the Logs
You’ve got to love a good underdog story. Well, they don’t get much bigger than Godzilla vs Mozilla (Firefox) I’ve been seeing a lot of folks hitting my site with the Firefox Browser and I’ve been having fun playing with it myself. The coolest feature (although I’m sure power users will laugh) is the tabbed […]

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Do the Ping Thing
Blog directories let you tell them to come on down and feed on your newest entries by way of something called a ping or pinging. It’s like this little eletronic alarm that goes off when you make a new entry. That way they know to visit your site, only when you have updated. Maybe you […]
Partner for Referrals and Everybody Wins
Conference Calls Unlimited just sent me a very powerful referral marketing promotion. CCU provides audio and web conference services and finds that to beat through the clutter of the Internet and PPC price shopping they can do much better by way of referral – (lesson for anyone in that nugget) CCU sent me a plastic […]
Beginner's Guide to Business Blogging
Seth Godin’s latest project Change This is offering a free download titled the Beginner’s Guide to Business Blogging. Debbie Weil put the guide together and I contributed an article on blogs and traffic. Debbie did a nice job pulling together a very practical guide for new and old bloggers alike. Go get one and pass […]
I've got a funny feeling about MSN
Everyone talks about Google and Yahoo as though they are the only search engines out there. And that’s because in terms of traffic for your web site they really have mattered most. MSN has long played third wheel but all of a sudden they are starting to make some real noise and, as far as […]

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