The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Feed the Beast
I noticed that my site logs are showing tons of visits from those of you who choose to get your Duct Tape Marketing by way of a news reader. I intend to do a little more research on this topic and dedicate a rather lengthy post on it…but for now. I have added two more […]
Duct Tape Radio Goes Live Today
I decided to take my own marketing advice again. Starting this month I have added Duct Tape Radio to my growing media empire. (Well, perhaps empire is a bit Ted Turnerish but I like saying it) Every Thursday morning at 9:00 am CST (GMT -6) I will be interviewing the top authors and small business […]
The #1 Secret of the Internet Marketing Gurus
No matter what they tell you the #1 way that marketers make money online is through joint ventures and strategic partnerships. Now, here’s the good news. It’s the #1 way that marketers offline can make more money too. No matter how savvy Internet marketers are at SEO and other traffic building tips, it’s the endorsed […]

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How to Turn Yellow Pages To Gold
It’s that time of year again for many of you isn’t it. You know, the Yellow Pages ad reps are knocking at your door. Read this article and you may actually be able to get some real benefit from your Yellow Pages ad. Yellow Page advertising is a unique animal. On one hand, placing an […]
Localize Those Links
Most small business web sites are looking for searchers that are mostly just around town. So, it makes sense that to be found, you need to think like someone who is searching in your town. I doubt that someone who is trying to find a remodeling contractor to remodel their kitchen is going to simply […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

The Future of Blogging, In Their Own Words, Part I
Paul Chaney over at Radiant Marketing asked four bloggers to give their thoughts on the future of weblogs. Not sure how I made it into this illustrious group, but check out some of the insights that Seth Godin, Rick Bruner, Debbie Weil and John Jantsch had to offer.
Customer Service Is Marketing Too
Write this on the wall somewhere in your office. Any time that any person in your organization has any form of contact with your clients or prospects, they are performing a marketing function.
"Earned Media" is my favorite kind
I visited with PR wiz Paul Hartunian yesterday and it reminded me that media exposure or PR is not free media, it is earned. Nothing’s free, but few things give you the low cost, high payoff return like PR. Paul has a great system that teaches anyone how to generate local or national media attention…if […]
Got Your Own Radio Show Yet?
Small AM stations are hungry for content. Talk radio is still hot and hosting your own radio show throws you to front of the expert line in a heartbeat. There are a couple of ways to go about this one. 1) Find a really hot topic and go around pitching it to radio producers to […]

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