Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Another Fan of Duct Tape Marketing
Scott Allen the entrepreneur writer at About.com, contributor to Fast Company and author of the Virtual Handshake named little old Duct Tape Marketing as one of the Top 10 Most Practical Blogs for Entrepreneurs The entire list is well worth a visit and I am thankful to be a part of it.
Proof of the Power of the Hand Written Note
About a week ago I wrote a post that explained the renewed marketing power of the hand written note. One of my readers, David Lorenzo, actually thought I was serious and he took my advice and ran with it. Below is David’s post about his very positive experience using this little strategy. I don’t always […]
Stop Wasting Prime Web Real Estate
A bit of a soap box speech today, but I can’t take visiting another small business web site only to be greeted by a home page that says – Welcome to our web site! (then of course, the title tag is the name of the company) It’s like someone wrote this rule that, if you […]

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My Dirty Little Marketing Research Secret
Look, this post is hard for me to write. I like to think of myself as an NPR kind of smart guy, but I have to tell you that the one place I turn to keep myself rooted in how the world thinks and buys, you know, marketing research, is PEOPLE magazine. I know, not […]
Hand-Written Notes Have Become A Power Tool
A couple nights ago I was sitting in my car waiting for one of my daughters to finish up soccer practice. I can’t sit still for more than about 10 minutes so I rooted around the car to find something to read or otherwise use up the wait. The only thing I could find was […]

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Tell Stories With Numbers and Shut Up About Your Benefits Already
[Okay, maybe a little harsh on the title today. I just want to make a point, get your attention, on a topic that confuses almost every small business marketer I come across – and it’s killing their sales and marketing efforts.] One of the best ways to differentiate your offer or sales pitch from another […]
Announcing Duct Tape Marketing (the book)
From the offices of my agent, Steve Hanselman of Level5Media, comes this announcement. 9/28/05, Just sold to Victor Oliver and Jonathan Merkh at Nelson Business:Two-category winner of Forbes’ Best of 2005 Blog Awards, HP small business spokesperson, and Marketing Sherpa Readers Poll winner for the last two years John Jantsch’s DUCT TAPE MARKETING: The Only […]
Blogging The Ultimate Small Business Marketing System
One of my Ultimate Marketing System teleclass clients approached me the other day and asked if he could blog about his experience of being a client. My blog self immediately said, “Sure, what a great use of a blog.” But then my vulnerable marketing self said, “What if?” The convergence of those two selves concluded […]
Marketing On Purpose
All too often marketing messages get lost in the attempt to make them sound good. For several years now, I have been using a tool to help organizations get past the marketing mindset and create a statement that really drives the business and informs every marketing decision. I call this tool the Marketing Purpose Statement […]

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