Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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What Industry Can't Use A Blog?
Blogs are everywhere – something like 45,000 new ones a day. Surprisingly, I still run into business folks who don’t know what they are or how they might be a benefit. In my experience, there are few industries or professions that couldn’t benefit from a blog. Here are some examples: A label manufacture shows how […]
Be Where They Read
I stumbled one day on a great target marketing/advertising research technique that I use to this date. I was in a client’s office and I saw a pile of trade magazines that I had never heard of of. The client swore that he received about 10 or so a month and most just sat there […]
Marketing Is Everyone's Job
If you’ve got more than one employee, then this post is for you. The typical small business owner also wears the Chief Marketing Officer hat or maybe they employ someone who primarily focuses on marketing. Unfortunately, the typical small business org chart is a pretty flat looking thing. Those who are charged with marketing are […]

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What Will A Blog Do For My Business?
I get this question several times a week these days so I thought I would address it here. The answer to this question is part advice, part marketing 101 soapbox speech. So, what will a blog do for your business? In most cases, little to nothing. Now, before you fire off an email to ask […]
Say Thank You To No Too
This might be a little hard to swallow for some but it pays long range dividends and is so very easy to do. Have you ever made a pitch for a client or some new project only to get that voicemail or email telling you that they have decided to go with XYZ company, but […]

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Forbes Magazine: Best of the Web 2005
Forbes Magazine just published the annual Best of the Web issue and this year’s focus feature is “Blogs That Matter” The magazine lists an editor’s choice of 6-8 blogs in about 15 categories and highlights some of the best blogs going. I am proud to say that Duct Tape Marketing was chosen as the Forbes […]
Contrary To Popular Belief
A marketing approach that has worked wonders over the years is to sit back, view the current landscape and then find a way to present a marketing argument that goes against a current fad or perception. This strategy can be a great way to win occasional media attention. Media folks are commonly taught to get […]
Make A Daily Appointment With The Marketing Department
Many of my clients tell me that they just never seem to get around to doing the marketing they know they must do. Here’s the simple solution I offer to this common dilemma. Write it on your schedule every day. That’s right, it’s pretty simple. Schedule marketing just like you do any other meeting. Block […]
The Best Sales Questions Are The Ones You Already Have Answers To
I suppose you get these calls too but here’s a rough approximation of a cold call sales call I received recently. “Uhm, I don’t know if you even buy what we sell and I’m sure you don’t know anything about me or my company but I want to take about $175 worth of your time […]

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