The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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How To Get Started Blogging
About once a week I get an email from someone who wants to know how they should get started blogging. I used to launch into a discussion about software and various options for hosting and driving traffic, but lately I’ve come to the conclusion that you get started blogging like you get started doing a […]
Marketing With RSS Free Teleseminar
I am hosting part two of my 7 session teleseminars on Local Online Marketing topics. Be sure to sign-up for next week’s session on RSS. Session #2 – Wednesday, Feb 23rd – Noon Central Time (GMT -6) How to deliver your marketing message directly to your customer’s computer desktop – The basics of marketing with […]
What's In A Name
Building value and trust while proving how your small business is different from every other small business that says it does what you do, is pretty much the game. I discovered long ago that there is a hidden tool in most small businesses that can aid in this task. The tool is so simple you […]

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To Blog or Not To Blog – Now, that's a dumb question
Bob Serling, a marketer that I have a lot of respect for, came out today with his official position on blogging in his newsletter today. “So my official position on blogging at this time is, “wait and see”. While blogging has shown potential promise, it hasn’t yet delivered solid results. If and when it does, […]
The Post Office is a Small Business Resource
In recent years the good old United States Post Office has discovered a little concept called customer service. Now, competition can do that to an organization, but I think the Post Office has responded nicely and turned itself into a valuable resource for small businesses. One of the latest innovations is an online service that […]

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The Basics of Business Blogging
Debbie Weil and I are conducting a free teleseminar on Wednesday, February 9th at Noon Central Time. You can get on the call here. Debbie is also hosting Blogging and RSS session in Washington DC on February 17th Blogging & RSS Jumpstart Feb. 17, 2005 Blogging & RSS Jumpstart in Washington DC 8:30 – 11:30 […]
You've got to sing like you don't need the money
The title to this post is a lyric to an old Guy Clark song that I happen to think best demonstrates one of my long held marketing principles. Generate more leads, more opportunities, more clients than you can possibly serve, and then raise your prices. Here’s the theory – If I have more demands on […]
Free Blogging Teleseminar with Debbie Weil
Join me for a free teleseminar with guest expert Debbie Weil – we will be discussing business blogging – why and how Session #1 – Feb 9th The Basics of Business Blogging and why every business should have a blog- Feb 9th – Noon Central – Special Guest Expert – Business blog expert: speaker, marketing […]
Do Blogs Really Help Create Traffic?
A reader recently posed this question. John, Do you think a blog will create more website traffic than simply adding the same information to the website itself? Thanks, Take care, Arnold So, here was my answer, but I’m betting you bloggers who read my post will have some great advice. . . care to comment? […]

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