The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Women Entrepreneurs Just Crack Me Up
Hey, I live with 5 women so I don’t wade into this swamp casually. The deal is that no matter how my liberated self tries to convince me that men and women business owners are the same and can be treated the same…the evidence before me is more obvious than a lipstick scrawl on the […]
So Many Toolbars, So Little Browser Room
I use the heck out of a couple of toolbars. A toolbar is a browser add-on program that add features to your surfing and these days almost every other website is offering them. For instance the Google toolbar allows you to view the Google assinged PageRank for a site you are visiting and the Alexa […]
Picture This – Prove your claims with photos
Small business owners need to build trust. Unless you plan on spending millions on advertising, you must build trust by communicating how your product or service can clearly help your prospective client get what they want out of life. Jake Schloegel of Schloegel Design Remodel shows off a roll of Duct Tape Marketing There are […]

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Every Business Has A Brand
Too many of the small business owners I visit with scoff at the idea of branding. “That stuff is for big companies, why do I need a brand.” Here’s the scary part: Every business has a brand. The only real question is whether is was created intentionally or by accident. You need to put yourself […]
Landing Pages Add a Personal Touch
The good thing about websites is that you can pack a whole bunch of stuff on them. But, of course, that’s the bad thing too isn’t it. In all things marketing it is best to keep it simple. People are so distracted these days that if you do manage to get their attention you better […]

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Say Thank You With Ink
Nobody hand writes a note these days. Well, most nobody. But that’s what makes it so effective as a marketing tool. Look it’s pretty effective as a nice thing to do too but this is a marketing weblog so I figure that’s what you want to hear about. Every Friday I make a point of […]
Google Blog – Now everybody's doing it.
Google, usually known for cutting edge stuff, finally got around to launching a weblog. Oh they own Blogger and no doubt thousands of Google employees have their own blogs, but now they have an official one. One of the things about blogs is that they develop a personality over time. At the moment the Google […]
Just In Case They Don't Get It
People, or better yet your prospects, learn in different ways. Some need lots of specific details, some need pictures, and some just need to look into your eyes and shake your hand. The point is, you must give your target market information in many forms. One of my favorite forms of education is the case […]
Marketing – Your Highest Payoff Activity
You only have so much time in a day right? So wouldn’t it make sense to focus as much of your time as possible on the things that produce the highest payoff. I don’t know about you but most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster […]

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