The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she’s boosted hundreds of agencies to millions in revenue, attracting premium clients
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Where we share expert and actionable advice on advertising, consulting, lead generation, useful tools, SEO, referral, generation and of course small business and marketing strategy.
One the biggest impediments to small business growth is the owner’s brain. jepoirrier via Flickr It’s not that the owner’s thinking is
News in the online world this week has been dominated by Google’s unveiling of their long anticipated social play dubbed Google+. Headlines
I believe that most businesses are uniquely suited to serve a narrowly defined ideal client. Determining just who that is, and making
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
Price is a function of perceived value – yours and the client’s. Lots of ingredients go into baking the perceived value cake,
When I talk with small business owners about the need to create content, and lots of it, I often try to get
Marketing podcast with John Jantsch (Click to play or right click and “Save As” to download – Subscribe now via iTunes or
Google has the money, resources and clout to compete in any market they enter fully. Problem is they also seem to suffer
The Marketing Hourglass You’ve created buzz and awareness about your business, you’ve gained permission to educate and you’ve even started to build
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