The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Referral Marketing Interview with Marketing Sherpa
Anne Holland and her staff at Marketing Sherpa are some of the hardest working media folks you will ever encounter. The shear volume of quality content they crank out in their various newsletters and such is breathtaking. Recently, they contacted me to talk about referral marketing. For a limited time you can view my interview […]
What is the best way to motivate referral sources
One of the best ways to find out what would motivate a referral source to cough up a great referral is also one of the best ways to find out almost anything about your targeted market. Ask them! You know it’s so funny how often small business owners will make sweeping marketing decisions based on […]
This Week on Duct Tape Radio
You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the web at This week I will be interviewing: Michael Gerber – author of the popular E-Myth series of books Michelle Miller – WonderBranding and author of The Natural Advantages of Women. Should […]

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Can Clients Be Trained
A print shop client recently started “Free Friday File Fun.” Each Friday afternoon they invite customers and select prospects to learn the best way to prepare and save files to give them to a service provider. The idea was born out of the fact that many of their small business clients had just enough graphic […]
This Week On Duct Tape Radio
You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the web at This week I will be interviewing: Laura Ries – co-author of The 22 Imutable Laws of Branding – We will discuss what it takes for a small business to build […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

E-Book Review: Referral Flood :: Dana's Blog
Dana VanDen Heuvel over at Dana’s Blog posted a very powerful review of my referral marketing program, Referral Flood. In fact, he did such a great job I might just tell you to go read the post. He breaks the book apart from his perspective and gives some pretty insightful advice on the subject of […]
Is Your Business Card A Wimp
One of the most important measurements of advertising is something called impressions. Simply put, it means how many times the ad was seen. For the small business owner the one promotional tool that often receives the most impressions is the lowly business card. Now, I know you might not think about the business card as […]
Feed the Beast
I noticed that my site logs are showing tons of visits from those of you who choose to get your Duct Tape Marketing by way of a news reader. I intend to do a little more research on this topic and dedicate a rather lengthy post on it…but for now. I have added two more […]
Duct Tape Radio Goes Live Today
I decided to take my own marketing advice again. Starting this month I have added Duct Tape Radio to my growing media empire. (Well, perhaps empire is a bit Ted Turnerish but I like saying it) Every Thursday morning at 9:00 am CST (GMT -6) I will be interviewing the top authors and small business […]

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