The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Marketing – Your Highest Payoff Activity
You only have so much time in a day right? So wouldn’t it make sense to focus as much of your time as possible on the things that produce the highest payoff. I don’t know about you but most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster […]
Vote for my Weblog!
Marketing Sherpa is sponsoring what they call the “Readers’ Choice Awards for Weblogs” The Duct Tape Marketing Weblog has been nominated as one of only three weblogs to make the cut for the Small Business Marketing category. I would really appreciate it if you would take a minute and cast a vote for my weblog. […]
Google Just Gets Better and Better
One of the things I love about Google is that they keep adding more and more stuff you can do with their site. They seem to have a playful laboratory sense of doing things. They create new tools and then without much fanfare put em on the site for all to join in on the […]

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The Best Small Business Marketing Strategy
Small business owners often ask me to identify the best marketing strategy around. My answer to this question usually causes one of two reactions. For some, my answer is frustrating and causes them to swear and spit and do further unmentionable things. For others, it is like someone finally revealed the truth, turned on the […]
Duct Tape Marketing Weblog is featured in Seth Godin's latest book
That crazy Seth Godin is at it again. He is the undisputed king of viral marketing and just keeps proving over and over again how to get permission and deliver more than promised. He has created what some will call the ultimate marketing resouce. He calls it Bull Market :: Companies that can help you […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Finding Your Ideal Client
When it comes to targeting a market many people simply look for someone who needs (or who they think needs) what they do and then they try to offer it to them. This may be the greatest single recipe for small business disaster. May I be blunt here? When looking for your ideal client there […]
Consistency Builds Trust
You know your prospects need what you sell. You know they want what you sell. Heck, they even sent away for your free report. But the fact is you are missing one major piece of the puzzle. Want to know what it is?
Read every book ever written in a matter of seconds
Those folks over at did us all a great favor. They read every book ever written and then teamed up with those folks at Google to produce a really interesting new search engine. They call the site A9 and what it does is let you search on a term and get regular search results […]
Beg Your Clients To Point Out Your Faults
Few things are more lovable than a person who readily admits they have faults. Small business owners make mistakes. If you’ve read this weblog for any time at all you know I’m the ready, fire, aim type. I know I should do a better job of proofreading my writing but well, that’s just me. So […]

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