Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Just Say No Once In A While
Every once in a while you’ve got to decide that a new client or a new project just isn’t a good fit. You know the ones I’m talking about. You can usually feel it in your gut at that first meeting. But, hey, they said that would pay you, (usually after some attempt to get […]
Can You Inspire Action With Air?
Anybody selling a service (air) knows that getting a reader of an ad or sales letter to act can be pretty tough. So, they send out letters that end with demotivators like – I will call you about this next week. Oh, good, then I don’t need to do anything now but wait around. Your […]
Systematically Flood Your Leads With An Education
One of the tactics I love to employ in the landing of new clients is something I call an “Info Storm.” Here’s the basic idea. You meet a new prospect, go over the solutions you have for and then jointly decide on some next steps involved in them hiring you. Now, most people go away […]

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What About A Marketing Vacation
Summer is great time to load up in the car and check out a marketing workshop, seminar or strategic planning retreat. Recharge those batteries, learn a new skill or (this is a biggie) make some important networking connections with like minded business types. If marketing is your thing and you’ve finally decided that you need […]
The Marketing Power of Blogs Defined – by a techie!
I ran across one of the most concise explanations making a marketing case for blogs on a software development blog from a company called Visionpace. Why Blog? From a business perspective blogs are no different from marketing channels like video, print, audio or presentations. They all deliver results of varying kind. The kind you can […]

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Is Fax Blast Marketing History or Not?
On June 30, 2005, new federal regulations were scheduled to take effect which prohibit companies (including tax-exempt associations) from sending faxes with commercial content to recipients unless the company first obtained the written consent of the recipient. Although this deadline was originally scheduled to occur in the fall of 2003, the Federal Communications Commission (FCC) […]
Is There Such A Thing as a Blogaholic?
This will come as little surprise – My name is John, I’ve launched another blog. I’m a blogaholic. This blog – Referral Flood – Referral Marketing Blog – focuses on referral marketing for Independent professionals and small businesses. Much of the content for the blog comes from my belief that referral marketing is one of […]
What Makes Work Worthwhile
I don’t know if I can answer that question but I’ve come to realize that I must find ways to keep asking it. One of the ways I do that is to force myself to read books, magazine, articles and blogs that remind me why I do what I do. (I say force because it’s […]
Involve Your Clients In Their Story
Case studies have long been recognized and an effective way to offer proof that your product or service does what you say it does. The idea behind this tool is that a prospect can read how you helped someone just like them and come to the conclusion that you can repeat that performance. The only […]

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