The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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The Single Most Powerful Small Business Marketing Tool On The Planet
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up.
The Top 10 Power Copywriting Tricks
Small business marketing is not really about sitting around in board rooms discussing branding strategies...it's really about selling.
Referral Marketing – The Most Powerful Form of Advertising
Business owners tell me everyday that the way they generate the most new business is through word of mouth. Yet they don’t seem to grasp the power of this statement. Few if any businesses harness the true power of referrals by making the receiving of systematic referrals a cornerstone of their marketing efforts.

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80% of Your Advertising Will Be Wasted If You Make This
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad
How to Turn Yellow Into Gold
Effective Yellow Page advertising is a powerful weapon

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Print Free Business Cards and Use Them To Market Your Business
One of the most cost effective ways you can promote your business is through the use of a powerful business card. Look, most people have them anyway so this will cost you nothing to implement. Of course you can also get 250 high quality cards free!
Getting Referrals is only 1/2 of the game
You must also know what to do with them once you get them!
Don't let creativity kill
Frequently, people tell me that they just aren’t creative and that is what holds them back from producing effective marketing materials.

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