Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Put Your Hands Up and Back Away From the Ebook
Look, you don’t need another fix it quick ebook from an ”Internet Marketing Guru” who has done nothing is his life but figure out how to sell you on the next hot thing. Sure, you’re tempted to buy that book that will show you how RSS and Syndication is the next marketing wave. The Internet […]
Create Your Marketing Calendar Today
Get this year started on the right foot. Download this free marketing calendar courtesy of Duct Tape Marketing and go to Kinko’s and get print it out in its 11 x 17 size. Then commit to at least one significant marketing tactic every single month. Write them down and hand this on the wall for […]
Killer Online Marketing Strategy Goes Offline
One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques. Heck, some of the greatest business innovations came about when someone took something that worked in one industry and found a way to apply it to a new industry. One of the coolest things about […]

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Valuable Content Just Needs A Package
Here’s a quick little tip that may help some small business owners harness the whole content thing. Okay, some background first. Most know that I talk endlessly about the idea of providing (most of the time free) content about some really valuable stuff to your prospects to help cut through the clutter and prove yourself […]
A Testimonial Machine In the Making
Everybody knows that a good testimonial comment and endorsement from a client can be a fundamental marketing tool. . .but, everybody knows how hard it is to get a client to stop and write one – no matter how well intentioned they are. Here’s a little tool that will help you acquire some very powerful […]

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Blogging has tipped
In Malcolm Gladwell’s now famous book, he refers to a phenomenon known as tipping – thus the title, The Tipping Point. He goes on to present some very well documented events that can lead one to understand the precise moment something tipped or became a success, trend, plaque, or simply met with general acceptance. Bob […]
Nobody wants what you sell
Small business owner get caught up in producing the greatest thing, latest innovation, newest twist, and then focus all of their marketing attention of shoving that thing down everyone’s throat. But, they gotta want this, they really need this. Here’s a big tip for anyone who’s caught in trying to sell the product or service […]
Most Small Businesses Start Off Doomed
Sad to say that most small businesses are formed because someone knows how to do something. They got a job as an accountant and one day decided to form a CPA firm. Or, they worked in a certain industry for a while and then got fired. Boom, another new business created. Here’s the problem with […]
Educate First, Sell Later
Do you know why most marketing materials fail? Because first they are sales materials. . .written to convince someone to buy. Guess what, nobody wants to be sold anything. Really effective small business marketing materials educate the prospects by showing them solutions, allowing them to see themselves building a relationship with your firm, demonstrating knowledge […]

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