Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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CCUCEO: Blog like you sing alone in your car
Great post today from Zane Safrit at CCUCEO. The post, titled Blog like you sing alone in your car is about writing but perhaps it could be said that it’s about a whole lot more. Good monday stuff!
Your Business Will Take Off – I Guarantee it
One of the quickest ways to grab the attention of a prospect is to offer a strong guarantee. It doesn’t matter if you sell hard goods or offer highly technical services, you can benefit from this tactic. See, most of the time the buyer believes that they shoulder all the risk in doing business with […]
The Airplanes That Land Safely Are Boring
Everyday in America, tens of thousands of airplanes take-off and land safely, on time, and without fanfare. Once or twice a year, something goes terribly wrong and we get to read about it on the front page of every media out source in the land. Yesterday I attended an event that honored a small business […]

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The Ultimate Referral System in 7 Steps
The following steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms. Step #1 – Create a referral target market(s) – you must […]
Referral Marketing Interview with Marketing Sherpa
Anne Holland and her staff at Marketing Sherpa are some of the hardest working media folks you will ever encounter. The shear volume of quality content they crank out in their various newsletters and such is breathtaking. Recently, they contacted me to talk about referral marketing. For a limited time you can view my interview […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

What is the best way to motivate referral sources
One of the best ways to find out what would motivate a referral source to cough up a great referral is also one of the best ways to find out almost anything about your targeted market. Ask them! You know it’s so funny how often small business owners will make sweeping marketing decisions based on […]
This Week on Duct Tape Radio
You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the web at This week I will be interviewing: Michael Gerber – author of the popular E-Myth series of books Michelle Miller – WonderBranding and author of The Natural Advantages of Women. Should […]
Your Marketing Calendar A marketing to do list
One of the simplest, yet most effective marketing tips I can give you is to urge you to create a marketing calendar. Committing your intended actions to paper creates some sort of magical pull that forces you to complete the task. Much like a ”to do” list, a marketing calendar can be a simple list […]
Can Clients Be Trained
A print shop client recently started “Free Friday File Fun.” Each Friday afternoon they invite customers and select prospects to learn the best way to prepare and save files to give them to a service provider. The idea was born out of the fact that many of their small business clients had just enough graphic […]

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