Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

Most Recent

Startup Garden Comes to Duct Tape Marketing
This week I am participating in a very interesting project – A blog book tour. I will be interviewing Tom Ehrenfeld, author of the startup garden on this blog on Wednesday, July 21st. Make sure you visit that day as I will have entries throughout the day. The tour made stops at other blogs along […]
Buyers Today Crave Content AND Contact
You know the web is a great way to create and distribute some great content but, you know, something is missing. Fact is, it can be a cold place to hang out. As more and more people realize that they are interacting with this thing called a computer all day long they may begin to […]
Turn Your Deferrals Into Preferrals
The single greatest complaint I get from small business owners when it comes to referral marketing is that they don’t seem to get the kinds of referrals they want or prefer. (You know, the A clients, as oppossed to what I call Deferrals) I think the reason for this is pretty simple and, in fact, […]

The Duct Tape Marketing blog serves to deliver simple, effective, and affordable small business marketing advice. Join over 75,000 subscribers and get our best articles delivered via email.

It Takes A Whole Lot Of Marketing Energy
Here’s a really common question I get. Which is better, email or snail mail. And my answer is always the same – Yes. With rare exception, small business marketers need to use every tool they can get their grubby little paws on to reach out and get permission from their prospects. And that means…
A very fun Blog to Visit
One of my personal favorite blog reads is AdRants. Here’s how author Steve Hall describes it. Reporting on the brilliance and idiocy of the media and advertising industry, Adrants offers subversive comment on the questionable, the absurd, the new and the noteworthy. Everything from new campaign launches to useful facts and figures to odd little […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Conversion Is Still King
No matter how brilliant your marketing is, how pretty it is, how expensive it is…the only question that is worth addressing is this – Does it sell? Most businesses focus all of their marketing attention on advertising or lead generation. That’s fine, you’ve got to make the phone ring but, if you don’t turn a […]
You're Invited to the Referral Flood Launch Party!
On and off for the last year I have been working on the ultimate referral marketing tool. What I created is a 118-page workbook and manual, over 4 hours of audio CD training, 54 real-world referral systems, and a referral marketing toolbox containing example letters, postcards, business cards, door hangers, and other referral marketing tools. […]
The Plague of the Accidental Referral
Almost every business gets started this way. They do a good job for a client and they tell someone and the next thing you know, your business is growing by way of referral. Yet…I have asked now (and yes I am keeping track) somewhere just over 1731 small business owners this question. “Do you have […]
Will Work For Referrals
I may have mentioned that I am releasing an ebook and audio program in a few weeks titled Referral Flood – How to make it rain a flood of new business without spending one dime on advertising. So…I thought I would let one of my favorite referral strategies out of the bag today. Many small […]

All Categories

Clarity, Control and Confidence . . . it can all be yours with our Total Online Presence Audit!