Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

Most Recent

Marketing Never Ends
For too many small business owners, marketing is advertising or lead generation and that’s about it. Sure without leads you have much but, marketing is so much more than that if done correctly. What good is a bucket of leads if you don’t sell anything?
Greatest Sales Letters of All Time
I have always been intrigued with those sales letters that you get over and over again, year after year. Of course, the reason you get these essentially unchanged letters is that they sell tons of product. So what can we learn from this grasshopper?
AdSense Adds Some Cool Tracking
I love the adsense program and apparently a whole bunch of other folks do to as it is changing the face of Internet advertising. But…like so many things…it could get better. One knock is that there really isn’t any way for a publisher to track the program.

The Duct Tape Marketing blog serves to deliver simple, effective, and affordable small business marketing advice. Join over 75,000 subscribers and get our best articles delivered via email.

5 Questions You Should Ask Every Client
The most powerful way to build a small business is to find a way to be unique and then promote the heck out of it. Of course, I hope it goes without saying that you must be unique in a way that someone wants. If you are just different for different sake it might not […]
Do The Website Two Step
Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites. One website that is specific to their business, product, service, name, etc. and…

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

This One Just Makes Good Sense
Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce […]
Google AdWords Is A Killer Small Business Tool
I’ve already talked about those ads you see on websites, well those ads need to come from somewhere don’t they. AdWords is Google’s program for advertisers. Any site that wishes to participate bids for “keywords” that are relevant to their product, service, or site and then creates ads to attract hits. These ads show up […]
Blogging as a business tool
If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace. A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of […]
Need business? Raise Your Prices
Most business owners, when faced with a tough selling situation, tend to think about lower their price to get the order. Nothing will kill your business faster. There is a popular belief contained in many Eastern religions that says: We tell the world how to treat us…

All Categories

Clarity, Control and Confidence . . . it can all be yours with our Total Online Presence Audit!