Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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E-Book Review: Referral Flood :: Dana's Blog
Dana VanDen Heuvel over at Dana’s Blog posted a very powerful review of my referral marketing program, Referral Flood. In fact, he did such a great job I might just tell you to go read the post. He breaks the book apart from his perspective and gives some pretty insightful advice on the subject of […]
Is Your Business Card A Wimp
One of the most important measurements of advertising is something called impressions. Simply put, it means how many times the ad was seen. For the small business owner the one promotional tool that often receives the most impressions is the lowly business card. Now, I know you might not think about the business card as […]
Feed the Beast
I noticed that my site logs are showing tons of visits from those of you who choose to get your Duct Tape Marketing by way of a news reader. I intend to do a little more research on this topic and dedicate a rather lengthy post on it…but for now. I have added two more […]

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The #1 Secret of the Internet Marketing Gurus
No matter what they tell you the #1 way that marketers make money online is through joint ventures and strategic partnerships. Now, here’s the good news. It’s the #1 way that marketers offline can make more money too. No matter how savvy Internet marketers are at SEO and other traffic building tips, it’s the endorsed […]
Stop Reading and Start Copying
You know, you can buy all the great books, subscribe to all the great newsletters, enroll in all the great teleseminars, but the bottem line is none of them will help you one single bit…unless… You do something. A lot of small business owners get stuck in magic bullet mode looking for that one guru […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

How to Turn Yellow Pages To Gold
It’s that time of year again for many of you isn’t it. You know, the Yellow Pages ad reps are knocking at your door. Read this article and you may actually be able to get some real benefit from your Yellow Pages ad. Yellow Page advertising is a unique animal. On one hand, placing an […]
Localize Those Links
Most small business web sites are looking for searchers that are mostly just around town. So, it makes sense that to be found, you need to think like someone who is searching in your town. I doubt that someone who is trying to find a remodeling contractor to remodel their kitchen is going to simply […]
The Future of Blogging, In Their Own Words, Part I
Paul Chaney over at Radiant Marketing asked four bloggers to give their thoughts on the future of weblogs. Not sure how I made it into this illustrious group, but check out some of the insights that Seth Godin, Rick Bruner, Debbie Weil and John Jantsch had to offer.
Customer Service Is Marketing Too
Write this on the wall somewhere in your office. Any time that any person in your organization has any form of contact with your clients or prospects, they are performing a marketing function.

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