In my book The Referral Engine I point out that referral generation must be a foundational mindset that runs throughout your marketing

sfllaw via Flickr Culture is a big deal in business. It’s always been, but I think that for the small business, it

fredcamino via flickr The use of video to tell your story, put a real live face on the company and showcase your

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

Let’s face it, if you own a small business, there’s probably more to do than time in the day, week or month,

This post is part of a creative marketing series sponsored by HP With the advent of social media, email marketing has taken

I expect a few raised eyebrows from the title of this post, but first off understand that what I’m asking is could

Marketing podcast with Cari Sommer (Click to play or right click and “Save As” to download – Subscribe now via iTunes or

Link shortening, the act of turning a long URL into something more like 10-13 characters, has become an important online activity. So