Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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This One Just Makes Good Sense
Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce […]
Google AdWords Is A Killer Small Business Tool
I’ve already talked about those ads you see on websites, well those ads need to come from somewhere don’t they. AdWords is Google’s program for advertisers. Any site that wishes to participate bids for “keywords” that are relevant to their product, service, or site and then creates ads to attract hits. These ads show up […]
Blogging as a business tool
If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace. A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of […]

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Figure Out What Google Has Indexed
Optimizing your web pages so that search engines will index them and send visitors to them is a given marketing strategy. If your website has been up for a while, one of the first steps in the process is to see how you stand today. There is a little tool that Google lets you use […]
If you want to get bigger, think smaller
Too many small business owners feel they are so desperate for business they must jump through hoops to do business with anyone they meet. Ask many a small business onwer to define their target market and, if they are being honest, they will tell you that it is anyone they think will pay them. Want […]

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Stay In Touch With Your Network
One of the most productive marketing activities you can engage in is routine contact with your referral network. You should have a contact manager database to help you in this process but you can also do it with a sheet of paper and gut feeling….
Your Marketing Board of Directors
Accountability is what we most need. Small business owners crave it and when it comes to marketing they lack it completely. What’s the answer…appoint yourself a marketing board of directors. Go out there and find 8 to 10 folks in your community who could be convinced to help you grow your business. Clients, vendors, lenders, […]
What's Your Story
Fred Rogers, excuse me, Mister Rogers had a saying that I love. “It’s hard not to like someone once you know their story.” Marketing for the small business is all about getting your prospect to know, like, and trust you. Few things are more powerful at helping you accomplish this that your story.
Don't we we all over your prospects
When I read most of what people put out there as marketing it copy I have my we we radar up. See most people write things like…We do this, we do that, we have the biggest, we think this, we go to great this… When a potential client reads your ad or letter they don’t […]

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