Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Fire Your Clients And Grow
One of the best things most small business owners could do is fire some of their clients. I know, I know, that wouldn’t be nice would it. Look there are lots of really good reasons to dump some clients. I’m sure you’ve got some clients that drive you crazy and make you run in circles […]
5 Questions You Should Ask Every Client
The most powerful way to build a small business is to find a way to be unique and then promote the heck out of it. Of course, I hope it goes without saying that you must be unique in a way that someone wants. If you are just different for different sake it might not […]
Do The Website Two Step
Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites. One website that is specific to their business, product, service, name, etc. and…

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Google AdWords Is A Killer Small Business Tool
I’ve already talked about those ads you see on websites, well those ads need to come from somewhere don’t they. AdWords is Google’s program for advertisers. Any site that wishes to participate bids for “keywords” that are relevant to their product, service, or site and then creates ads to attract hits. These ads show up […]
Blogging as a business tool
If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace. A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of […]

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Need business? Raise Your Prices
Most business owners, when faced with a tough selling situation, tend to think about lower their price to get the order. Nothing will kill your business faster. There is a popular belief contained in many Eastern religions that says: We tell the world how to treat us…
Figure Out What Google Has Indexed
Optimizing your web pages so that search engines will index them and send visitors to them is a given marketing strategy. If your website has been up for a while, one of the first steps in the process is to see how you stand today. There is a little tool that Google lets you use […]
If you want to get bigger, think smaller
Too many small business owners feel they are so desperate for business they must jump through hoops to do business with anyone they meet. Ask many a small business onwer to define their target market and, if they are being honest, they will tell you that it is anyone they think will pay them. Want […]
Stay In Touch With Your Network
One of the most productive marketing activities you can engage in is routine contact with your referral network. You should have a contact manager database to help you in this process but you can also do it with a sheet of paper and gut feeling….

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