Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Greatest Sales Letters of All Time
I have always been intrigued with those sales letters that you get over and over again, year after year. Of course, the reason you get these essentially unchanged letters is that they sell tons of product. So what can we learn from this grasshopper?
AdSense Adds Some Cool Tracking
I love the adsense program and apparently a whole bunch of other folks do to as it is changing the face of Internet advertising. But…like so many things…it could get better. One knock is that there really isn’t any way for a publisher to track the program.
Fire Your Clients And Grow
One of the best things most small business owners could do is fire some of their clients. I know, I know, that wouldn’t be nice would it. Look there are lots of really good reasons to dump some clients. I’m sure you’ve got some clients that drive you crazy and make you run in circles […]

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Do The Website Two Step
Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites. One website that is specific to their business, product, service, name, etc. and…
This One Just Makes Good Sense
Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce […]

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Google AdWords Is A Killer Small Business Tool
I’ve already talked about those ads you see on websites, well those ads need to come from somewhere don’t they. AdWords is Google’s program for advertisers. Any site that wishes to participate bids for “keywords” that are relevant to their product, service, or site and then creates ads to attract hits. These ads show up […]
Blogging as a business tool
If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace. A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of […]
Need business? Raise Your Prices
Most business owners, when faced with a tough selling situation, tend to think about lower their price to get the order. Nothing will kill your business faster. There is a popular belief contained in many Eastern religions that says: We tell the world how to treat us…
Figure Out What Google Has Indexed
Optimizing your web pages so that search engines will index them and send visitors to them is a given marketing strategy. If your website has been up for a while, one of the first steps in the process is to see how you stand today. There is a little tool that Google lets you use […]

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