Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Simplify! – Create a marketing strategy that IS the message
People tend to get things that can be boiled down to a really simple message. Buy this – get that. Hire us – Become famous. One of the most effective ways to create marketing that achieves this simple character is to come up with a marketing strategy that becomes your core marketing difference and core […]
Best Small Business Marketing Weblog
Hey, I didn’t say so…the readers of MarketingSherpa voted the Duct Tape Marketing Weblog the best small business marketing blog. You know, I write this stuff here because I love to do it, but it is nice when others acknowledge that they get some value from it. Thanks! Read about the other winners. And if […]
Referrals Are A Matter Of Motivation
Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off in the wrong direction. If they seek referrals at all, most small business owners head straight to their cleints. Now, your existing clients can be a good source of referrals. And when you think […]

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So Many Toolbars, So Little Browser Room
I use the heck out of a couple of toolbars. A toolbar is a browser add-on program that add features to your surfing and these days almost every other website is offering them. For instance the Google toolbar allows you to view the Google assinged PageRank for a site you are visiting and the Alexa […]
Picture This – Prove your claims with photos
Small business owners need to build trust. Unless you plan on spending millions on advertising, you must build trust by communicating how your product or service can clearly help your prospective client get what they want out of life. Jake Schloegel of Schloegel Design Remodel shows off a roll of Duct Tape Marketing There are […]

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Your Actions Tell Your Clients How You Expect To Be Treated
If you don't expect and demand referrals from your clients you are telling that you might not deserve them.
Every Business Has A Brand
Too many of the small business owners I visit with scoff at the idea of branding. “That stuff is for big companies, why do I need a brand.” Here’s the scary part: Every business has a brand. The only real question is whether is was created intentionally or by accident. You need to put yourself […]
Landing Pages Add a Personal Touch
The good thing about websites is that you can pack a whole bunch of stuff on them. But, of course, that’s the bad thing too isn’t it. In all things marketing it is best to keep it simple. People are so distracted these days that if you do manage to get their attention you better […]
Say Thank You With Ink
Nobody hand writes a note these days. Well, most nobody. But that’s what makes it so effective as a marketing tool. Look it’s pretty effective as a nice thing to do too but this is a marketing weblog so I figure that’s what you want to hear about. Every Friday I make a point of […]

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