The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

Most Recent

How to Become Known In Your Field
Now, let me start off by saying, when I say “known,” I don’t mean “famous.” This post is not about turning you into the next overnight YouTube sensation or getting your Instagram followers to one million. This post is about truly becoming known as an influencer in your field, and while Instagram and YouTube can […]
Weekend Favs October 14
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
10 Brilliant Offline Marketing Ideas to Boost Your Website Traffic
What’s the first thing you think of when it comes to boosting the website traffic? Social media marketing, for sure. SEO, too. Whenever you’re trying to make your website more popular, online marketing is the natural response. Is it the only available alternative? No. In fact, online marketing might not be enough. The most common […]

The Duct Tape Marketing blog serves to deliver simple, effective, and affordable small business marketing advice. Join over 75,000 subscribers and get our best articles delivered via email.

How to Optimize Your Event Marketing Campaigns: Before, During and After Events
Frost and Sullivan report that the live events industry is worth around $512 billion. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. In an increasingly digital world, companies like Salesforce, Hubspot, and Airbnb are finding that live in-person events […]
Podcast
Webinar Best Practices Throughout the Customer Journey
This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Omar Zenhom Podcast Transcript I’ve been doing webinars for about a decade now and […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Choosing the Right Marketing Channels for Your Business
As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the idea of the […]
Weekend Favs October 7
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Here’s a question – is your PR working?
As small business owners or marketers, we all know full well how important it is to put time aside for PR. Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities. I’m making sense, aren’t I? The thing is, it’s all well and good saying it […]
Podcast
Increase Profits Through Specialization
Marketing Podcast with Philip Morgan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert […]

All Categories