How to Find Killer Content Ideas

Whether you’re a novice writer or a pro, at some point you’ll get writer’s block and will find it difficult to come…

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3 Types of Content That Gets More Traffic, Links and Shares Than All the Others
Why waste time creating content that doesn’t get you traffic, links, and shares? The problem for many content creators is they aren’t sure what type of content to focus on, so they try creating everything and anything they feel like creating in the moment. That works for some, but not for all (especially not for […]
How to Perfect Your Content User’s Experience
When it comes to the ways in which your users experience your site and content, you can’t afford to make any rookie mistakes. Follow the following guide in order to truly perfect your content user’s experience A good marketer always remembers to keep in mind that loyal customers are worth up to 10 times as […]
Podcast
How to Make Yourself a KNOWN Brand
Marketing Podcast with Mark Schaefer Podcast Transcript Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic. It’s never been easier to create a personal brand – that thing that gets you invited to speak, pitch and engage at a premium price. And yet, there’s […]

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Weekend Favs March 4
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide
With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Sadly, most marketers see this as a challenge. 57% marketers state measuring the effectiveness of their content as one of their top 5 content-related challenges. To overcome this, it […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

10 Grammar and Proofreading Tools for Content Marketers
In creating online content for your business, you want to ensure it has several essential ingredients checked off before distributing it to your readers. Above all else, it needs to be interesting and engaging for them, or you’ll quickly lose their attention. But, second to that, it’s crucial that the grammar, spelling, and punctuation of […]
Podcast
The Relationship Between Branding and Emotion
Marketing Podcast with Javier Sanchez Lamelas I think most small businesses have trouble relating to some of the best practices of very large organizations. Things like branding and storytelling seem like vague concepts rather than concrete tactics. My guest for this week’s episode of the Duct Tape Marketing Podcast is Javier Sanchez Lamelas. He is […]
How Top Apps Are Leveraging Referral Marketing to Boost Downloads
Customer trust is a commodity that’s remarkably in short supply. Lack of trust is one of the reasons why businesses fail to persuade customers to buy a product or service though they may have handsome rewards or gift coupons on offer. On the contrary, a good word about your brand or product from a trusted […]
How to Make Story Your Core Message
I’ve been writing about the use of story in marketing for years, and here’s what I know. A great story has many significant elements, and to have the greatest impact, each of these elements must be built in a certain order. The good news is that there’s a framework that any business can adopt to create an […]

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