Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact,…

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Disrupt or be Disrupted
In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your business does right now – you’ll be out of business. If you want to survive, let alone thrive, […]
Weekend Favs December 3
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Stop Hoping For Referrals – Build Your Referral Teams and Start Getting A Referral A Day
Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group. This could not be further from the truth and you are leaving so much money […]

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Podcast
The Rules of Effective Copywriting
iTunes | Android | RSSMarketing Podcast with Joanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated […]
Why You Must Address Problems Before You Can Offer Solutions
You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen. That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle
When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally. Through my years in various marketing roles, I’ve gotten lucky and also learned the hard way about which processes should and should not be automated. […]
Weekend Favs November 26
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
The ROI of Lead Scoring
According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. However, lead generation neglects a critical element for creating a real return on investment: lead scoring. As evidenced by the CMI study, many small business […]
Podcast
How to Successfully Scale Your Business
iTunes | Android | RSSMarketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of […]

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