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The Easiest Way to Create Videos Right Now

Creating video for blog posts, landing and other web pages has become an important way to communicate a personal message and showcase your brand.

While there are many ways to get started using video the key, I think, is to simply get started. So, while you may end up investing in HD cameras, condenser mics, editing software and green screens, today I would like to describe the easiest way to get started producing your own videos.

Facebook and YouTube both have direct record video options and, while it may not be the most high tech way to create a simple video, it surely is the easiest. The only thing you need is a camera. You can use a digital camera that you plug into your computer or a built in camera common on most laptops these days.

Weekend Favs Saturday November Twenty

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr.


Image credit: lmsiver3118

Good stuff I found this week:

  • Changes to Google Local: What You Need to Know Right Now – Nice rundown of recent tweaks here.
  • Small Business Administration’s FAQs – Everything your wanted to know about small business from the view of the SBA
  • JitterJam – a service that combines social media monitoring, a contact database and a multi-channel digital marketing platform into a single, integrated Social CRM system

The Logistics of Time

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Time is a funny thing – it’s the scarcest resource we are allowed to use. There are countless books, software programs and systems that aim to help us manage and control it, but for the small business there is a complex set of variables that come in to play.

time

Image: gadl via Flickr

I’ve begun to apply the term logistics more broadly when it comes to running a business. The term is commonly used when referring to the idea of delivering a product or set of good from one location to another, but what if you began to think about the logistical consumption of time to deliver a result from one state to another. I think that’s what small businesses must do at the highest level and the manager or owner of that business brings the highest value when they can orchestrate, not manage, time – the organization’s greatest resource.

Stay with me on this because now I need to add another layer. Today it’s not enough to show up and create a to do list and call it a symphony of time. Today every business has three clocks running at all time – and the management of the flow of goods, information and other resources, energy and people and depend on observing each of these clock – although they run at different paces.

Today’s business needs to live simultaneously in real time, deal time, and meal time.