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Do Small Businesses Need to Communicate Mission

Marketing podcast with John Spence (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Awesomely SimpleMany small business owner don’t pay much heed to some of the routinely accepted practices of large organizations. Things like mission statements, culture and branding seem like tools for that distant future when they get big.

Here’s my take – small businesses have the very same needs when it comes to planning and may actually benefit more from a focus on vision and culture because they can actually do more to influence it directly.

My guest for this week’s episode of the Duct Tape Marketing Podcast is John Spence. John is a consultant, speaker, trainer and author of several books including Awesomely Simple. John has developed a reputation for helping very large organizations break down and communicate their vision and values. (You can pick up some free resources from the book here)

I bumped into John at an event where I was speaking and it occurred to me that his message was one that more small businesses should hear.

In this session we talk about:

  • The need to create a vision for your business
  • Why communicating values can help attract the right customers
  • How you culture may well be your brand
  • The value of attracting the best talent (suppliers, vendors, and partners)

John’s book is a quick read and shines a light on some topics that small businesses can ill afford to sit out.

Tell Me About Your Favorite Local Business

Today I want to tell you about one of my favorite local businesses and I hope you tell me about one of yours in the comments of this post.

When my children were little we cherished story hour trips to The Reading Reptile, a local community children’s bookstore. Visiting this funky little hippie owned place was like stepping into a fantasy land, you never knew what surprises lay in store or what incredible visual creations had come to life since your last visit. Deb and Pete, the owners, also could tell you everything you wanted to know about books that would interest your child based on a short discussion about other books they liked.

I don’t know, but I don’t think you can find that kind of store on every corner. In fact, I’m certain that a place like that is a gift and it’s precisely the kind of place I have in mind when I suggest you join me in support of Small Business Saturday. Small Business Saturday is an initiative created by AMEX OPEN and a number of small business advocacy groups that are asking you to make an extra effort on Saturday, November 27th to shop at a local small business rather than larger national chains.

I hope you join me on Saturday and get out meet some of your neighbors as I stroll the shops in Brookside and say hi to Pete and Debbie. (Tell me about your favorite local business in the comments here.)

Above is a video interview I did with Reading Reptile owner Peter Cowden. This video gives you a hint of the magic of this local business and was previously published on COLOURLovers for HP.

You Action Steps:

  1. Click on the Facebook Like button below to show your support
  2. Tell us about your favorite local business in the comments here
  3. Get out there on Saturday, Nov 27th (and everyday you can) and support a local business
Small Business Saturday

Thanks to American Express for sponsoring my writing today about small businesses. American Express is presenting Small Business Saturday, a way to honor the local merchants who are the backbone of the economy, this Saturday, November 27. They’re offering statement credits to people who shop at small businesses, advertising for small-business owners, and donations to Girls Inc. for “Likes” of the Small Business Saturday page on Facebook..

The Easiest Way to Create Videos Right Now

Creating video for blog posts, landing and other web pages has become an important way to communicate a personal message and showcase your brand.

While there are many ways to get started using video the key, I think, is to simply get started. So, while you may end up investing in HD cameras, condenser mics, editing software and green screens, today I would like to describe the easiest way to get started producing your own videos.

Facebook and YouTube both have direct record video options and, while it may not be the most high tech way to create a simple video, it surely is the easiest. The only thing you need is a camera. You can use a digital camera that you plug into your computer or a built in camera common on most laptops these days.