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10 Things I Know For Sure About Building a Business

teaching

Image: black vanilla via Flickr

I’ve finally determined that one of the reasons my business exists is to teach me, the only mystery is whether or not I’ll let it – I’ll take instruction in what goes on all around me.

I‘ve given some thought recently to what I have been taught the last few crazy years on this journey and the following list is what I now know for sure about building a business.

1) Do work you’re proud to finish

There’s a lot said about doing something you love and, while I won’t argue with the virtue in that, I’ll take it a step farther. I love what I do, but I get paid for what I finish. It’s that last 10% often that dictates whether or not a project is a success.

It’s very easy to get passionate about a venture in the beginning, but the true measure of staying power is in the pride to see something through to the end.

Do work that motivates you to the end.

2) Connect purpose as you evolve

A lot of folks wring their hands about finding work that serves a purpose. What I’ve discovered is that purpose finds you, not the other way around. In the beginning it’s very hard to know why you’re doing what you’re doing, but ultimately purpose will evolve or you won’t stick with it.

Keep an eye out what for what really drives you to do what you do. A higher purpose is what makes this thing worth all the crap that comes with it, but don’t sweat it, live it.

Get Creative About Content Integration

Short post here to point out something I found at a local coffee shop.

Businesses need to participate in the ratings and review game and by that I mean find ways to get your customers involved in creating authentic reviews.

A local coffee shop I frequent, called The Roasterie, hosts a wireless hotspot and when you log in to the service you arrive at a home page that provides information about menu items and happenings at the shop as well as the  prominent image below that invites you to write a review. This shop does very well on Yelp! and I’m guessing this kind of participation helps.

What are you doing to keep reviews top of mind for your customers?

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