The title to this post is a question I receive often. So many people want to start their own business these days but, are at a loss as to what to do.
It’s a tough question really and one that needs to be approached as many things in life – from a strategic standpoint first.
See a lot of folks just want to jump right into tactics – what’s hot, what can I make money doing, what are my skills, what’s my background – but that’s only part of the equation.
The first thing you must answer is this – What do I want out of life?
I know, I know, it’s only the biggest, scariest, hardest question on the planet and that’s why so many people just skip it.
Here’s how that applies to your business though.
There are two kinds of businesses, generally, from a strategic standpoint – the business of passion and purpose and the business of profit and practicality.