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Engaging Your Collaboration Universe

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Image credit: Argonne National Laboratory via Flickr

In my view one of the most positive things the Internet and its host of associated web applications has fostered is our ability to collaborate over space and time.

Many organizations have tapped the power of online meetings, shared virtual workspace and file sharing, but few take a holistic view of the new social strategic reality of the collaboration universe.

Since we now have the ability to collaborate with anyone, anywhere, we need to start looking at the various groups or segments present in our businesses with an eye on developing business processes that take full advantage of our innate need and ability to collaborate.

This view of collaboration is partly tool based and partly systems thinking based. It is more than an efficient way to get work done; it’s an entirely new way to think about engaging your markets, building connection and community, and empowering your staff to more effectively deliver on your marketing promise.

How to Unfriend on Facebook

I realize this isn’t the most positive post, but the subject is one that I get asked somewhat frequently.

While it is very easy to add friends on Facebook, the method for unfriending or deleting friends is not as straightforward as it could be.

There are many reason why you might want to delete one person or even prune your entire list. This very simple video shows you how.

How to Get the Best Deals On Business Travel

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Image credit: Ack Ook via Flickr

Even with all of the web apps, virtual assistants, and online meeting tools available these days, there are lots of great reasons to get out of the office and out of town to meet face to face.

Meeting and getting to really know the entire team, going to conferences to network and learn, and visiting the facilities of key strategic partners are just a few of the kinds of business activities that require travel.

The travel business has been impacted by the Internet in much the same way that many have been. Travel aggregators and deal sights like Expedia are starting to give way to a new bread of user friendly, socially powered tools that make getting deals on travel much less of a hassle.

Businesses that do any amount of travel can tap these tools to significantly reduce the cost of business travel.

How to Create a Social Media Conversion System

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Image credit: anitakhart via Flickr

People often complain that social media is a giant time drain, but one that they know they must dive into because everyone says they must.

Of course this is exactly the kind of thinking that makes social media, or any business or marketing activity, a giant time drain.

Social media participation and integration is an important aspect of marketing and while the names, technologies, and tools may feel foreign, the fundamentals involved in making them pay are the same.

Marketing is about building trust and these days any effective conversion approach is steeped in building trust through engagement. This is true of selling, advertising, lead generation, and customer service – and it’s certainly true when it comes to building trust using social media platforms.

The trick, like all good inbound marketing, is to create value and a reason for someone that might encounter your business to want to know more.