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How to Create a Social Media Conversion System

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Image credit: anitakhart via Flickr

People often complain that social media is a giant time drain, but one that they know they must dive into because everyone says they must.

Of course this is exactly the kind of thinking that makes social media, or any business or marketing activity, a giant time drain.

Social media participation and integration is an important aspect of marketing and while the names, technologies, and tools may feel foreign, the fundamentals involved in making them pay are the same.

Marketing is about building trust and these days any effective conversion approach is steeped in building trust through engagement. This is true of selling, advertising, lead generation, and customer service – and it’s certainly true when it comes to building trust using social media platforms.

The trick, like all good inbound marketing, is to create value and a reason for someone that might encounter your business to want to know more.

5 Ways to Let Prospects Sample Your Brilliance

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Image credit: avlxyz via Flickr

One of my favorite things to do is visit my local Whole Foods on a Saturday morning. On top of getting a kick out of the mix of people-watching, there’s also a pretty good chance I’m going to be able to put an entire meal together from all the suppliers and farmers on-site passing out samples of their products.

See, Whole Foods and just about every grocer I’ve ever visited, understands that every 4th or 5th person that tries Jim Bob’s Lavender Kissed Cantucci di Prato is going to buy several packages. In most cases, they are counting on these being people who have never done so before. The hope, of course, is that this taste will lead to a sale, which will lead to getting you hooked for life.

The key here is to lower the barrier to entry; by either making the offering free, or creating a lower risk way to try a version of the offering. Any business, including service businesses, can tap into the power of sampling with just a little bit of creativity.

Small Batch, Hand Crafted Outbound Marketing Works

mailInbound marketing, or being found, has certainly become the way of marketing promotion these days because let’s face it, broadcasting or outbound marketing doesn’t work, right?

Well, done poorly -as most outbound marketing is, nothing works. If you take your time and create personalized campaigns that not only get the attention of the right prospects, but also offers value in exchange, then outbound marketing can be a very effective component of your overall tactical plan.

The secret to making an advertising or direct mail campaign work these days is to think small, think personal, think value, think follow-up. If you can’t plan and implement each of these steps then your campaign success will be limited.

Weekend Favs October Twenty Three

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you to check them out if they sound interesting.…

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