People often complain that social media is a giant time drain, but one that they know they must dive into because everyone says they must.
Of course this is exactly the kind of thinking that makes social media, or any business or marketing activity, a giant time drain.
Social media participation and integration is an important aspect of marketing and while the names, technologies, and tools may feel foreign, the fundamentals involved in making them pay are the same.
Marketing is about building trust and these days any effective conversion approach is steeped in building trust through engagement. This is true of selling, advertising, lead generation, and customer service – and it’s certainly true when it comes to building trust using social media platforms.
The trick, like all good inbound marketing, is to create value and a reason for someone that might encounter your business to want to know more.