How to Give Your Content CPR


Markeing Podcast with Laura Belgray

There are at least 2193 ways to make your content better and the best copywriters know them all.

However, there are just three things that every marketer must master to dramatically improve their copy.

Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR). Review every word you write for CPR and you are on the road to success.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure. Laura and I discuss content and what it takes to create copy that is fresh, vibrant and drives sales.

Having been a professional writer for nearly two decades and earning a number of honors and awards, Laura knows all about producing killer content. Laura has written for SPY Magazine and New York Magazine, as well as a variety of television stations including Bravo, NBC, HBO, Nickelodeon, VH1, the CW and USA – to name a few.

Questions I ask Laura Belgray:

  • If you’re writing creative and exciting copy that is supposed to drive a decision but your client tells you that what they do is really boring, how do you make it spicy?
  • What place does humor have when creating copy?
  • When you sit down to write a sales letter, hoping to touch a range of emotions, is there a set of standards that you use to create the content?

What you’ll learn if you give a listen:

  • Why creating conversational copy is more likely to convert
  • What role the acronym CPR – Clarity, Personality and Resonance – plays in creating killer content
  • How to find your voice and why it’s necessary in sales related content

Learn more about Laura Belgray and her company, Talking Shrimp here. Partnered with Maria Forleo, Laura is also co-creator of The Copy Cure, an all-in-one program to help you find your voice and sell your anything. To discover more about this amazingly informative 5-hour downloadable program, click here.

This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS. If you own a small business, you know that the phone is your life line. magicJack for BUSINESS will give you phone reliability for a lot less money. Sign up at and receive two months of free service and the first few to sign up will receive a free phone too!

Weekend Favs October 1

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.


Towerdata – TowerData Email Intelligence provides valuable demographic, interest and purchase data on 80% of email or postal addresses in batch or via a real-time API. Within minutes, you can learn who your customers are, what they’re interested in and their preferred point of contact.

Portent – You’ve got a title. Great! Now, what’s your content strategy? Enter keywords into Portent’s search tool and it will automatically generate ideas for your content.

Inside – Live newsletters. Packed with the trends, news & links you need to be smart, informed, and ahead of the curve.

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