The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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7 Questions to Evaluate Your Brand’s Health
Right now, the barriers for new brands and startups to enter the market have never been lower. Want to sell stuff online? Sign up for Squarespace. Start an Etsy account. Heck, log into Craigslist. And voilà, you’ve done it. You, and ten thousand others. With innovation at an all-time high, it won’t be your technology […]
Podcast
Monetize Your Expertise and Thrive
Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […]
How to Make Your Business More Referable
“How can I make my business more referable?” I get asked this question all the time but the question people should be asking is “who do people refer?” Having the answer to that question will better prepare you to take advantage of this powerful marketing tactic. Having been in this business for decades, I’ve come to […]

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Weekend Favs September 30
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Design Inspiration: 15 Exciting Website Advertising Campaigns
The online advertising campaign is one of the most influencing marketing tools today. The secret of its striking effect is hidden in the peculiarities of human perception. Near 90 % of the information, people perceive visually. Thus, the visual effect which is used in design plays a determinative role in advertising. Using them correctly, you […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

A Guide to Facebook Advertising
As users, we encounter Facebook advertising on a daily basis without much consideration of the thought, research, and effort that goes into the content in our feeds. When the tables are turned, and it comes time for business owners to build their own Facebook campaign, the world of social media advertising can suddenly become a […]
Podcast
Winning Your Dream Clients
Marketing Podcast with Jake Jorgovan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jake Jorgovan. He is the founder of Outbound Creative as well as the company Lead Cookie. He and I discuss how to find your ideal clients. Prior to starting Outbound Creative, Jorgovan ran business development […]
5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns
What if you have impressions and clicks on your Facebook ad campaigns but no conversions? This is where most marketers get stuck. You are showing the ads to the right audience, getting a good amount of engagement yet at the end of the funnel, users are dropping off. People are not getting convinced where they […]
11 Ways To Completely Ruin Your Pay Per Click Advertising
In the world of digital marketing, Pay Per Click advertising should be at the heart of every successful campaign. When done right, they build familiarity with the brand and a level of interest that leads to increased website traffic. Furthermore, it comes from audiences that are most likely to respond in a positive manner. Sadly, […]

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