SEO Isn’t Dead, It’s Simply Hiding

Look around today, and you’ll find any number of pundits declaring that SEO is dead. No, SEO is most certainly not dead,…

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Is Lead Funnel Obsession Bad for Your Business
Jump on over to Facebook some time today, and there’s a pretty good chance you’ll encounter an ad for the hottest Internet Marketing fad going – online lead funnels. If you’re a business owner or marketer trying to grow your business I can pretty much guarantee you’ve seen this pitch – maybe you’ve even purchased a […]
Weekend Favs October 8
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
9 Reasons to Implement Your Social Media Employee Advocacy Program Today (And The Necessary Tools to Do It)
Just as the adage goes, brands are what people say they are. If you looked closely at giants like Starbucks and Whole Foods, you would notice that they have communities built around their brands. The first community that you belong to professionally, is your work community. As entrepreneurs, business executives or marketing leads are you […]

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How to Give Your Content CPR
iTunes | Android | RSS Markeing Podcast with Laura Belgray There are at least 2193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web pages, brochures, and emails must have Clarity, Personality, and […]
Weekend Favs October 1
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Brand Ambassadors: Choosing and Maintaining a Relationship with the Right Person
Brand ambassadors are a great way for any company to grow its online and offline business. A brand ambassador is defined as someone who is passionate about a brand or product and shares their love on their own accord. As more business transactions are conducted online, the consumer journey gets further fragmented. Having a strong […]
How to Build an Unbreakable Brand Culture
Within every company, big or small, brand and culture must unite to create a solid foundation for a lasting, successful business model. Individually these concepts serve a different purpose, but when combined, they are a driving force that enables long-term and sustainable growth. Creating a brand culture isn’t easy. It takes a great deal of […]
Two Ways User-Generated Content Can Keep Your Brand Relevant
In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. User-Generated Content refers to any form of online content such as a Tweet, Snap, Facebook status, Instagram post, or blog that contain authentic opinions about a service or product as experienced by […]
5 Visual Storytelling Trends That are Shaping The Future of Communication
Visual storytelling is one of the most potent forms of communication in existence today. From films and virtual reality experiences to interactive games and data visualizations, visual stories are revolutionizing the way we persuade audiences with our messages. While brands and marketers have generally lagged behind filmmakers and the media in the visual storytelling department, […]

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