Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact,…

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Weekend Favs December 31
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
Shifting Your Mindset for Business Success
iTunes | Android | RSSMarketing Podcast with Michael E. Gerber As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do […]
What I Want for You Most in 2017
I’m afraid this isn’t going to be the typical end of the year wrap-up/prediction post. Nothing wrong with those, I’ve done them in the past, but today I simply want to share what I hope. I hope this for my own business, and I hope this for anyone struggling to make meaning, get unstuck, grow, […]

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Good Customer Service: Are You Doing It Right?
Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. Chances are, your mission statement or company vision includes something about customer service. You may even have customer service-related quotes around the office. But how often, if […]
How to Engage with Customers Using Facebook Live Video
Facebook Live is among one of the remarkable developments in the social media marketing world in 2016. According to Unmetric Discover, the number of brand mentions of Facebook Live to date is close to 40,000. One of the key features of live videos is its flexibility. It can be used for a wide range of […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Podcast
Getting Started With Authority Marketing
iTunes | Android | RSSMarketing Podcast with Brian Ainsley Horn Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand in hand with the previous post. Authority Marketing, or showing in places that people already value, can greatly increase your reach and expertise – […]
Weekend Favs December 17
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
How Customer Insight Can Boost Referral Marketing Effectiveness
We all know that word-of-mouth is one of the best drivers of new customers. The problem is, most referral marketing systems are based on best-practice advice that quickly becomes stale. But referral marketing is important. According to research conducted by Heinz Marketing, 71% of companies report a higher number of conversions with a referral program. […]
Inspire Positive Conversations Behind Your Back
Today everybody can publicly give a thumbs up or down to each customer experience. Whether you’re an Uber driver or a brain surgeon, you have to accept that online reviews are now built into the buying process. While negative reviews can certainly impact business, it’s second only to having none at all. When potential customers […]

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