Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Podcast
The Evolution of Networking and How It Can Benefit Your Business Today
Marketing Podcast with John Corcoran Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration and former speechwriter in the California Governor’s office during the Davis administration. He and I discuss networking […]
The Marketing Framework That is a Must For Your Business
Traditionally, the marketing and sales funnel had the approach of taking a large target group and getting a few clients out of it (i.e. the funnel analogy). Of course, the funnel concept won’t ever go away, but about ten years ago I defined what I think is still a much better approach – I call […]
Weekend Favs January 20
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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Podcast
How to Be Successful By Honing What Makes You Powerful and Authentic
Marketing Podcast with Carrie Kerpen Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media, an award-winning content studio that was named Crain’s sixth Best Place to Work in NYC. She is also the author of Work It: Secrets for Success […]
Why Your Customers Don’t Care About Your Products and Services
The title of this post isn’t meant to sound harsh as it likely sounds, hear me out. Your small business has a product or service, you’ve perfect your pitch, and now you are ready to share your business with the world. There are just so many benefits that you can’t wait to share it with […]

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Weekend Favs January 13
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
Why It Is Essential to Put Strategy Before Tactics
If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When […]
Podcast
How to Apply the Principles of Aikido to Entrepreneurship
Marketing Podcast with Michael Veltri Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance. He is also a professional athlete, two-time cancer survivor, and decorated Marine veteran. […]
Understanding, Narrowing, and Choosing Your Ideal Client
In marketing today it’s common to hear that you must know who your target audience is in order to be effective with your marketing. This mostly implies that you determine the makeup of a market that your business is most likely to attract. What bothers me about this simple approach is that it has a lowest […]

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