Will It Fly?Marketing Podcast with Pat Flynn

You have a great idea for a product or service. You sweat and toil and crank out your shiny new baby and launch it to the world. Only thing is, it turns out the world doesn’t need that thing you just spent several months of your life building. Now what?

Sure, you can get lucky and build something that fills a need so big you create the next Uber or Airbnb, but those are rare. Today, a much more stable approach is to think in terms of business development, product creation or course creation as more of a collaborative approach.

If you want to build a sure thing – build it with a market hungry to buy it once you build it just for them.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Pat Flynn, founder of Smart Passive Income and author of the new book Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money. We discuss product testing, planning for a successful product launch and audience building.

Flynn has been showing people how to build low-risk, high-profit businesses for a number of years now and his practical approach to launching a business is a plan that anyone can follow.

Questions I ask Pat:

  • Why should you test a product before spending too much money developing it?
  • How do you prepare for the evolution of your idea?
  • How do find and build your audience for a new product?

What you’ll learn if you give a listen:

  • How a quote from Henry Ford informs Pat’s views on Entrepreneurship.
  • The 4 stages of launching a product.
  • How you can get early adopters to help develop your product.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.