Tim Sanders stopped by the Duct Tape Marketing podcast to talk about his new book – Saving the World at Work

Tim has written two previous books that I really enjoyed – The Likability Factor and Love is the Killer App. These books argue that bringing notions like love, nurturing and caring into the workplace is the healthiest way to grow.

Tim’s a blast to chat with and I was particularly intrigued with his notion of what makes a business “green.”

Being green isn’t just about recycling, it’s about nurturing, growing things, instead of just using them. In fact, being green has as much to do with purpose and people as it does plastic and paper.

Companies that want to lean on their greeness as a marketing advantage need to do three things, in this order:

1. Grow and nurture their people – hire people who think green, empower and inspire them to make wise choices
2. Grow and nurture their community – involve the purpose of the business in the local community
3. Grow and nurture their planet – only now does recycling and carbon exchanging make a true difference

The beauty of this somewhat expanded view is that even the smallest business can do this and make a meaningful difference.;

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

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