When Thought Leadership Turns to Do Leadership

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Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez

Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in your industry.

But as most anyone who is seen as a thought leader will tell you, it’s not about appointing yourself as such, it’s about doing the things day in and day out that lead people to apply the thought leader tag to someone – again, the key word being doing!

There is a quote attributed to Emerson that I think sums thought leadership up about as succinctly as possible – “What you do speaks so loud that I cannot hear what you say.”

My guests for this week’s episode of the Duct Tape Marketing Podcast are Marketing Consultants, Duct Tape Marketing Certified Consultants and two of the four co-authors of the upcoming book Do Leadership: A Step by Step Guide to Doing Thought Leadership. We discuss how creating unique and relevant content can make you a thought leader, helping you to stand out from your competition.

As founders of their own independent consulting businesses, Nicole Croizier and Kelly Weppler-Hernandez both live and breathe marketing daily.

Questions I ask Nicole and Kelly:

  • Is the thought of “am I going to stand out” nearly impossible today?
  • What are the business tangible benefits of thought leadership?
  • Where do people get ‘bogged down’ in this process?

What you’ll learn if you give a listen:

  • Why thought leadership is important for small business owners.
  • How to leverage evergreen content to make yourself unique and relevant.
  • The three essential steps to building a thought leadership system.

Learn more about Nicole Croizier and Kelly Weppler-Hernandez. Click here to find out more about their upcoming book Do Leadership: A Step by Step Guide to Doing Thought LeadershipFor a very limited time, the authors are offering our readers exclusive bonus material. Take advantage of guides, templates and worksheets that will have you on the road to becoming the next big thought leader in your industry. These free tools will only be available for a short time, so check them out today.

Interested in joining Nicole and Kelly as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

How to Build Your Business on Content

 

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Marketing Podcast with Joe Pulizzi

Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Joe Pulizzi, founder and CEO of the Content Marketing Institute and the author of the new book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. We discuss content marketing strategy and what it can mean for you and your business. 

Questions I ask Joe:

  • Is there still an opportunity to be successful in content marketing?
  • How do you make money in the initial stages of a content campaign?
  • What is the “Content Tilt?”

What you’ll learn if you give a listen:

  • Why some businesses that try content marketing fail.
  • How email strategy is the key to a successful content marketing campaign.
  • Why you should build a following before developing a product.