Reputation management and listening in to what’s being said online in your industry are staple items for today’s marketer. I’ve been promoting tools like Google Alerts and Google Reader for years now and today Google added something called “Me on the Web” as an attempt to make it easier to monitor your identity on the web.
Nothing earthshaking here, as it appears to simply be a tighter integration of alerts with your Profile, but it might make setting up alerts easier for some. The best thing to come from it is that it may help people find their Google Dashboard, get a snapshot of everything Google is tracking and understand and edit a few privacy settings.
It also appears that this is another way for Google to place emphasis on creating and using Profile pages – something that likely plays heavily in their plans for a social network of some sort.