Marketing podcast with Tim Ferriss (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

This time of year the Internet, media and bookstores are filled with books, stories and advice on losing weight and getting in shape so the timing of this week’s Duct Tape Marketing Podcast should be right in sync.

Tim FerrissMy guest, Tim Ferriss, is the author of the wildly popular 4-Hour Workweek and the newly released 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman.

Some might wonder, beyond the fact that Tim’s books are two of the hottest selling in recent years, why I would do a show on weight and conditioning. Owning a business is not for wimps. It’s physically and mentally demanding and I’ve often thrown in posts about the relationship of exercise, eating right, getting enough sleep and staying on top of your game mentally as these are so important if you want to run and grow your business in the long run. And, if you’ve put 50 astern, as I have, it becomes a competitive must.

The book starts with a quote from Virgin’s Richard Branson – when asked what business owners could to to become more productive he stated plainly – exercise.

It should come as no surprise that Tim’s latest book is also stirring a bit controversy. Tim’s methods are often considered odd and his tone can be a seen as cocky, but there’s little denying that he’s built a following that verges on worship and his devotees are singing his praises for the results they’ve achieved using his teachings.

This book, while seemingly an odd follow-up to the 4-Hour Workweek is actually a return to Tim’s roots in the exercise and nutrition industry and probably the book Tim has always wanted to write. (Ironically, the success of the 4-Hour Workweek made it possible.) You can find additional book related content at the 4-Hour Body site.

Since the age of 18 Ferriss has recorded every workout and meal and turned himself into a human guinea pig running test after test and challenging much of the conventional nutrition wisdom. He outlines much of what he has accomplished and presents many quick fix solutions and backs up his research with academic journals and sources.

Like the 4-Hour Workweek some will balk at much of the advice that feels counterintuitive – he actually seems to suggest losing weight by eating more and exercising less in one chapter – but I think you’ve got to look at the big idea here and that is the idea of taking your health, diet and exercise into your own hands and start playing with what works for you and you only.

Self-testing and tracking your diet and exercise using online tools such as Daily Burn and an iPhone is how you find the right balance for optimal performance whether you’re trying to run an actual marathon or the one found inside the walls of the typical small business.

I like this book, but understand you’re free to take parts of it with a grain of salt. The book presents new ideas and challenges old ones and brings the idea of “self-hacking” or open source wellness to the forefront once again. Given people’s fascination with diet related books my guess is this book will sell more than the 4-Hour Workweek.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • ilana eberson

    Richard Branson, when asked what business owners could to to become more productive he stated plainly – exercise. Check out #TimFerriss new book

  • Your points about exercise and doing a show on same are well made. I bought Ferriss’ 4-hour work week, was inspired– but now I find him plain cocky and overexposed, so I will ll skip this interview and will simply look forward to your next one. Wishing you a Happy New Year.

    • That’s cool – hope to have you back on the next one about Urban Interns. One of Tim’s secrets, like it or not, is his ability to polarize.

  • To John and Tim –

    Thank you. I’ve been running my own business full-time for over 6 months now. I’ve got to be honest with you (and myself): I’ve let myself go when it comes to exercise. Fortunately, I’m 30 years old; so my body hasn’t added much weight. But my energy level is down and my muscle mass has been decreasing.

    The anecdote from Richard Branson is inspiring, as is Tim’s work and the blog you’ve posted here, John. I think you have finally convinced me to make time for P90X again. I have no doubt it will be time well-spent. Thanks for making me realize that my idea that “I don’t have time for exercise – I run a business” is a lame excuse.

    • Hey Nick – I want to personally challenge you to do this – please come back and update us on your progress – I think everyone here would love to hear that you stuck with it – good luck and happy to provide an ounce of inspiration.

  • Mike Lieberman

    Now that I have my own business, I’ve neglected the regular workout routine that I used to maintain. One goal of this year is to get back to that routine. Totally believe that it will help out.

    • I don’t think I could work 80 hours a week if I didn’t work out too 🙂

  • I can’t help but be a bit skeptical of Tim’s claims in that book thouugh – it’s all a bit “fast results for little effort”.

    • I think you have to get good as seeing that what he’s really saying is try some of this and see what works for you – don’t look at it as a prescription – I think the same was true for the 4-Hour Workweek.

  • Your greatest wealth is your health. They always come hand in hand. I’ve seen time and time again how my productivity is impacted by not only exercise but nutrition and nutritional cleansing.

  • Riya_Sam

    Running a business is not easy, its very demanding and stressful, exercising on a regular basis not only eases off the stress but also adds to your energy levels, so the few hours that you spend on exercising rather than working actually helps you in achieving more due to increased concentration and energy. Thanks for reminding us the importance of exercise!

    Riya Sam

    • You bet Riya – I think I could probably start a business or at least a blog on exercise and diet for business owners – the whole maintaining the most important tool is a topic that a lot of folks can relate to, but love encouragement.

  • Scott

    I was a Tim fan, but almost everything he’s done since the 4-Hour Work Weeks has been gimmicky and based on misleading information. Don’t buy this body book unless you want to be misinformed about your health.

    It’s one thing to mess with people’s time management, but to misinform people’s health is just wrong. He’s successful at selling, but don’t fall into this trap. The only take away is that you can take your health into your own hands.

  • This good n good idea to talk n these two thing Internet Marketing n Adverting most important for our own business n i think people working on this tips…