What Does Charm Have To Do with Business?

Marketing podcast with Jordan Harbinger

Jordan HarbingerMy guest for this week’s episode of the Duct Tape Marketing Podcast is Jordan Harbinger – cofounder of an amazingly successful business called The Art of Charm – a business with the tagline – where ordinary guys become extraordinary men.

Now, to be fair, some amount of the work The Art of Charm does is teach guys how to meet women, but I for one believe that many of the elements regarding confidence, conversation and networking taught by Harbinger apply to success in business. How you project yourself has a lot to do with how you are heard and who you influence, whether it’s in a one-on-one sales environment or a keynote speech in front of an auditorium audience.

But, the real reason I wanted to have Harbinger on my show is that his business is another fabulous example of one built on the back of content. His Art of Charm Podcast was large and popular before he ever had training to sell.

He built a community and then built a business around their needs. Read and reread that last sentence as it is such a powerful concept for anyone starting or running a business to keep in mind.

Of course the ultimate secret to his success involves the value delivered through his products and services, but it all started with the trust built delivering solid value through his content.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • What a brilliant niche!

    These soft social and network skills are so commonly overlooked, yet are often the
    deciding factor that separates the person who comes in first and those who also
    ran.

    Jordan’s comment that ‘You need to have people buy you’ is right on the money. Before anyone buys a product or service, they first have to be sold on the person doing the selling.

    Jordan also makes a good case that any professional should do a
    personal audit of their soft skills in order to find out how they are coming
    across when it counts. Because at the end of the day, the impression you are making always counts…

  • Guest Listener

    I checked out Jordan’s podcast. Every single episode is marked “Explicit” and almost every episode talks about how men can get better at picking up women. This podcast presented a totally different image than Jordan’s. Any linkage to real business content is very weak. This one is beneath Mr. Jantsch.

  • good and very help full article