Lee Odden I got a chance to chat with Lee Odden on a recent episode of the Duct Tape Marketing podcast. Lee is the creator of TopRank blog and founder of the search marketing firm TopRank Online Marketing located in Minneapolis.

Lee is a long time blogger and probably knows as much as anyone out there about ways to use new media tools to generate traffic for your web site.

We spent a little time talking about little known small business tools like Twitter, StumbleUpon and myBloglog owned by Yahoo.

For the record Lee’s is the only site that ranks above me in Google for the term marketing blog so I’m secretly hoping some link love from him will help!

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Thanks for the opportunity John, it’s appreciated and I think the podcast turned out well.


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  • Regarding blogs – I have a questions for you, as both you & Lee Odden are foremost autohrities in blogging. This question has to do with setting up a blog sponsored by one of my clients, of which would clearly be noted throughout the blog. My client wants to set up an interactive website similar to trumors.com in which topics would given on a weekly basis to discuss on any topic – including religion & politics. I have advised him that this is a PR nightmare for the company & that all blogs have a theme, unless the theme is to not have a theme, which would defeat the purpose for this company wanting to open itself up to public opinion in hopes to eventually lead to a sales increase. Please advise if there are opinions both ways, as I would never want to advise this company to do something which may end up in consumer backlash resulting from beginning blog converstations about topics which do not directly relate to this company – of which religion & politics would certainly be a few of those topics.