Please tell me you’re reading Copyblogger. If not you’re missing out and you’re in the minority.

Copyblogger, founded in 2006 by Brian Clark, is one of the best examples of how to build a community online and turn it into a tremendously profitable business that exists anywhere. The site receives enough traffic to rank in the top 1% and its daily blog posts are shared thousands of times each day throughout social media networks.

Clark and now team Copyblogger, a force that includes well known community builders in their own right Sonia Simone and Chris Garrett, built Copyblogger by focusing on producing great content that teaches people how to sell, write, attract links and traffic and increase profits. The site’s tagline is Internet Marketing for Smart People is a nod to Clark’s mastery of Internet Marketing devoid of the snake oil used to sell so much to, well, not so smart people looking to get rich quick.

Over the course of the last few years Copyblogger has evolved into a service platform offering its own brand of WordPress oriented products that compliment so much of what the organization preaches. Tools like the Genesis Theme Framework for WordPress, Premise landing page builder for WordPress and Scribe SEO tool for WordPress allow Copyblogger to support their community with tools while creating a growing revenue stream.

Obviously I’m a big fan, but that’s not the real reason for this post. While I could go on and on about the many things that would make Copyblogger a great case study for anyone trying to build a business online, the real point I want to make is about the secret weapon that Copyblogger has exploited to create such rapid growth.

The secret to Copyblogger’s success is that they write better headlines. That’s it, pretty simple, right? They write headlines (blog post titles) that are irresistible and can’t be skimmed in your RSS reader. Their titles feature words, phases and emotions that reach out and demand your attention.

Now, once you’ve been rudely interrupted by one of the promises made in a headline, they also deliver, but it’s the study of their headlines that will teach any blogger, marketer or copywriter how to up their game and in my view it’s the fact that Clark and company are so good at this element that has led to a great deal of their success.

Thus the power of headlines!

Here are few gems to get you started and my thoughts about why I must click them.

  • How the Explosion in Online Education can Revolutionize Your Business

Who can resist words like explosion and revolutionize?

  • A Ridiculously Simple Way to Get More Revenue and Build Your Audience

We all want more revenue and more audience, but what we really want is ridiculously simple

  • How to Discover Your Hidden Remarkable Benefit

I knew I was remarkable, but that it was hiding, and now I can discover it

  • 7 Links That’ll Make You a Better Writer and Online Marketer

Ooh, the pull of numbered link lists! – and the benefit of being better too

  • The 7 Bad Habits of Insanely Productive People

Another list with negative behavior, justification for my bad habits and insane drama – click, click

  • How to Increase Your Blog Subscription Rate by 254%

How to is always good, but specific numbers mean specific advice, right?

  • 5 Landing Page Mistakes that Crush Conversion Rates

Why are we so scared of making mistakes, beats me, but I’m sure not getting crushed

Study the Copyblogger success model, but learn how to write more captivating headlines and you’ll be on the fast track to success.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • I used to shy away from writing strong headlines because I felt they were cheesy. Then I experimented with writing a headline for an email that used a few triggers I learned from +Copyblogger .Lo and behold my wife confessed that even she had to open that email, even though she’s not in the demo I serve. It became my most popular article of that time.Headlines work. (For anyone interested, my headlines was “Warning! Are You Making These 25 Personal Brand Mistakes?”)

    • Hashim I think you can definitely go overboard, it comes from know your brand and your market and then testing and pushing.

      My headline today was an intentional nod to strong headline techniques, but I couldn’t do that every day.

    • soniasimone

      I agree, there’s that line between strong and “too much.” I sort of hesitated on today’s, in fact. 🙂 

      The main thing, IMO, is to get that benefit (or an anxiety element, like your Personal Brand Mistakes) in there. 

  • Great article! Thanks for sharing. I definitely need to start reading Copyblogger immediately. 🙂

  • soniasimone

    This is a hoot, thanks John!

    It really takes discipline not to go for that “clever” headline. I really want to do one around “Winter is Coming” from Game of Thrones — but I know that if I do, I won’t see the clickthrough, which means the hard work of writing the post doesn’t find as many readers. Which is no fun.

  • You missed one thing, they also offer Hosting Services 🙂 No doubt their is a lot power in headlines and it attracts people to read the whole article. I love copyblogger because they offer awesome content and strategies to take your business to next level

  •  Content is king but headlines do matter which would attract more readers to blogs..

  • Bill Zipp

    John, this is a perfect post! Not only do you celebrate another blogger, important enough in itself, but you also model the very thing you’re celebrating by the title of your post, “The Insanely Simple Secret …” And, yes, people DO judge a book by its cover and a blog by its title.

  • Thank you, John for giving much love to the leaders at Copyblogger. Over the years I have learned so much information from reading their mountain of valuable content.

    I also have to announce my love for Duct Tape Marketing. You have molded me into a better business woman.

    To your success, John!

    Stacie Walker

  • Joy – Article Writing

    I agree that good headlines serves to attract a visitor to your page just like it does for copyblogger. I believe that it is important to deliver on your headlines so as not to disappoint your readers. I found useful resource about article writing here: http://academic-writing-agency,com/article-writing-tips-advice/

    All the same nice post.