Marketing podcast with David Meerman Scott (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

My good friend David Meerman Scott stopped by the Duct Tape Marketing Podcast recently to talk about the release of the 3rd Edition of his mega best selling book The New Rules of Marketing and PR. This book changed the way many people think about marketing and has remained on many a “must read” list since it was first released.

The first edition came out in 2006, right at the edge of the social media explosion, so naturally version two included the addition of social media.

So, what’s changed in the last few years enough to warrant a third edition?

The Third Edition, features completely updated case studies and examples also includes a very useful Marketing and PR Strategy Plan template that will help people get started using a step-by-step approach to social media.

In addition there’s a new chapter on social media measurement and ROI tracking. David is staunch promoter of the “The Power of Free.” and that chapter should be required reading for all marketers. The book also includes a discussion on the use of Real-Time tactics made available by the real time nature of news and events reported online. The case studies in this vein are extremely interesting and feature some very creative marketing thinking.

The biggest addition to the book, however, is the inclusion of a section on mobile. Mobile is last year’s social and marketer need to understand both the new tools and new behavior that comes with building a business in a world gone increasingly mobile.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Great post! Thanks you very much, this is very helpful.

  • Bhallo khan

    good one really good for marketing

  • David Meerman Scott

    Always great to speak with you John!! Thanks so much. 

  • Thanks John for the great share and Iam sure that this would be good for great marketing….

    Online Business
    Virtual Assistant

  • glad to hear another marketing podcast from David, marketing strategies is fastly changing just like how google change its rules in ads and page ranks.

  • I am in the process of reading the previous edition. All I can say so far is…excellent! I look forward to reading the newest edition. Thank you David and John for being fine leaders.


    Stacie Walker

  • andreacook

    Great message! The dimension of time has really changed with today’s new new media hasn’t it?! 

    This new new world of media has motivated me to provide a live event correspondent services. I’d love to learn more about some statistics on the real time value of updates. I’m following you now on Twitter and will look forward to learning more about this topic from you and David! – Thanks for sharing!