Odd as it may sound the title to this post isn’t really odd at all. In fact, most days I blog before the sun comes up and most days I wear whatever I feel like while doing so.

One of my favorite bits of Hugh MacLeod inspiration

Now, that doesn’t mean I’m not serious about my blog. It is quite easily the most important business asset I’ve built. Today’s post title, however, is a nod to the freedom that my blog and the Internet in general have created for my business over the last ten years.

This week, my friend and long time blogger, Hugh MacLeod releases his 3rd book, Freedom Is Blogging In Your Underwear, a sharp tongued tribute to the freedom we now have to work how we want, where we want and with whom we want. Hugh’s humor and wit, expressed through his unique characters and drawings, is one of the most inspirational romps anyone in the world of business can enjoy.

Hugh credits his blogging habit with altering the course of his business and personal life and creating the flourishing business that allows him to work at his craft.

A few words from Hugh:

I wrote the book as a love let­ter to the blog­ging, as it were. Blog­ging mat­ters. Sure, the apps are good things. Sha­ring pho­tos and fin­ding out new res­tau­rants is a defi­nite posi­tive. But as an artist, I come from a back­ground where get­ting your work seen and heard was REALLY HARD. Gate­kee­pers galore. Had blogs exis­ted back when I was a kid, a lot of my crea­tive peers wouldn’t have given up their dreams in order to go do some bill-paying govern­ment job.And what’s true for artists is also true for ANYONE who gives a damn about their work. Too many voi­ces, lost unnecessarily.

I too would make a similar claim. While some are quick to rush in and hail the next new online tool as the death of blogging, I would suggest that blogging is never going away. Blogging is the underpinning that launched a revolution of sorts in business and the only thing that will kill that off is a radical retreat in our desire to work in ways that allow us to control our destiny.

See, it’s not really about the tool; it’s about the behavior it unleashed. It’s about the fact that anyone, with any roots, experience, or desire could freely publish information directly to the audience they wished to influence. And that the stories, images, opinions and ideas shared would stand on their own merit and be consumed and shared by others regardless of what the established media, gatekeepers and experts said about it.

And for me it’s not even about the exposure my ideas enjoy. I wrote my first blog post in 2003 and knew immediately it was something important. It’s not that I knew blogging would become an essential tool, but I did sense that the act of blogging would change my business forever.

There are a few about blogging I did not know at the beginning, however, and it is these things that have produced the most profound and lasting benefits.

  • Blogging would make me a better thinker – (understand that better is relative!) In an effort to create content for a blog that is succinct, reveals new ways to look at common things, or apply simple solutions to seemingly complex problems, I believe I now think about business much differently.
  • Blogging would make me a better listener – When I engage in conversation or listen to radio interviews, I listen with a writer’s ear and often find my head filling up with blog post ideas by simply listening to others discuss sometimes unrelated subjects.
  • Blogging would make me a better writer – The fact that I practice writing daily has made me a better writer. It doesn’t mean I’m the world’s greatest writer, but practicing something makes you better at it – hard to deny that. Of course writing publicly like this also allows for community reaction to help you get better faster.
  • Blogging would make me a better salesperson – I write like I speak and often I write to sell an idea or even a very specific tactic. It’s amazing, but I find that clearly stating idea pitches in writing has improved my ability to quickly articulate them in a selling or interview setting. It’s like you build up this reserve bank of pre tested discussion points.
  • Blogging would make me a better speaker – This one falls nicely from the previous point but I’ll also add that working through blog posts on meatier topics, those that readers weigh in on, has produced some of my best presentation material to date.
  • Blogging would keep me focused on learning – The discipline required to create even somewhat interesting content in the manner I’ve chosen requires that I study lots of what’s hot, what’s new, what’s being said and what’s not being said in order to find ways to apply it to the world of small business.
  • Blogging would allow me to test out ideas – I’ve made some incredible discoveries about some of my ideas (okay, and had a few flops too) based on the immediate and sometimes passionate response from readers. Many of the ideas in my upcoming book were tested and molded here.
  • Blogging would make me a better networker – I have developed hundreds of relationships with other writers that provide me with ideas, tips and resources to share and who willingly pass on my ideas, tips and resources. Some of these relationships remain professionally on the surface, but some have evolved into very strategic and fulfilling personal relationships as well. (Sharing a beer at a conference helps that along)
  • Blogging would allow me to create bigger ideas – This one is related to testing out ideas, but the habit of producing content over time also affords you the opportunity to create larger editorial ideas that can be reshaped and repurposed for other settings. I’ve taken a collection of blog posts on a specific topic and turned them into an ebook more than once.

So Hugh, thanks for the inspiration and to all the bloggers, readers, commenters, linkers, sharerers and grammar defenders that stop by, thanks for collaborating on the canvass that gives me the freedom to practice what I feels like art.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • You are right when you said that had blogging been around when we were younger many of us won’t have settled with day jobs that they are dispassionate about. Blogging won’t ever be dead for as long as there are people around who are audacious enough to share their voice with the rest of the world.

  • Mario H. Santos

    Great read John! I think anybody should have the freedom to blog in their underwear as long as they are contributing their two cents in to the new informational society we live in. I like your blog and I feel you can definitely get some great discussions going in my marketing forum. Feel free to check it out and get some new ideas or spread the knowledge!


    If you ever need any website assistance with your blog as well, feel free to reach out! www(dot)empireinnovation(dot)com

    Mario Santos
    Founder of Empire Innovation – Web design & development

  • Janopher

    What if it’s a bit like that old addage that you can hear people smiling when they talk?  Your state of attire might influence your thoughts.

  • You know it’s funny, I often work first and shower later.  We have several people in our household now, so blogging in my underwear is probably not prudent… but I sure look unkempt the first couple hours of the day.

  • John… I can say for a fact that Blogging every day has made me a Better Thinker.  In general for every business decision for everything I do I think with more clarity and direction.

    Blogging has forced me to focus my thoughts and that has over time started to translate into my entire life.

    Also, as an aside, this post and title is perfect for Pinterest!


    Ryan H.

  • When I first read the topic, I kind of went in a shock. Really good post and loved reading it. 

  • Love the headline title. Certainly grabbed my attention and inspired me to read on. Great list of the benefits of blogging – has caused me to reconsider my thoughts on the matter. Super post John.