Facebook recently enabled what seems like an obvious tool that allows you to migrate your personal page to a Fan or Business Page. There was no announcement of this feature but it was covered by the always informative InsideFacebook.com

The migration only covers converting your friends to “Likes” so you’ll first want to backup and download all of your photos, videos and wall posts using the recently added download feature found by going to To access the Download Your Information feature, go to Account->Account Settings->Download Your Information and click “learn more”.

Once you start the migration it wipes out your profile, can’t be reversed and unfortunately only allows you to use your current name as the fan page name. Note: Back up your personal profile before starting the migration or you’ll lose everything.

There’s a Facebook Help Center page that outlines the process of migration and here’s the migration tool

There are some reasons why someone promoting a business on Facebook might do this. Actually, promoting a business with your personal profile is supposed to be against Facebook’s Terms of Service, although they’ve loose with enforcing that. Some business only profile users also run up against the 5,000 friends limit and could now benefit from unlimited Likes.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Riya_Sam

    Hi John,

    This would be a great news for all those people out there who are having trouble getting the like button hit on their new page. I don’t really know how many people would be comfortable with the idea of their information being wiped out though. Let’s see how many people start converting their pages. Thanks for sharing!

    Riya Sam
    Training for Entrepreneurs.com

    • If you only use it for business anyway and you download everything it could be smart

      John Jantsch
      Sent from my Duct Tape phone

  • It would be even better if they’d allow a profile and existing fan page to merge.

    • I totally agree. I had to create a separate Fan Page and change usernames to the fanpage, but now you can migrate, I understand that I can’t use my current fanpage name,l because I already used it. UGH! So now I have to create a new name. Confusing to say the least.

      • Yes not perfect, but probably a good step for some.

  • Mel

    Question for you – great post – can you merge a personal profile with an existing fan page that you have????

  • Chris Eh Young

    Don’t forget the SEO value of pages vs profiles. Pages are indexed, personal profiles are not.

  • Fantastic! I like this, but I want to use both and not loose my personal page. One step closer.

  • Anyupdates on the feature? Im waiting to convert my profile before starting a fan page.. anyone in the same situation?

    • the biggest thing to consider is that your profile becomes a fan page – you won’t be able to merge is with a fan page.

  • matthewneedham

    I wasn’t aware of this feature and I can see the benefit for a number of people who are most closely associated with their business. I must admit I had no intention of crating a personal Facebook profile and as I didn’t appreciate what I was doing my personal profile has the shortname for my business (Bigredtomato) – which unfortunately most people use to search me. Hence I have a lot of “friends” I’ve never heard of! This could be worth looking at. Thanks for sharing.


    • That’s actually good news in a way because if you do migrate the new page you create will keep that name – most people have their personal name on their profile so the transfer to a business page retains their own name, which isn’t always ideal.

  • It would be better if they let you change the page name to something other than your personal name.

  • hmm. I have been wanting to figure out how to use facebook more in my own marketing. I will take advantage of the posts you have made, and see if I can come up with any new concrete questions.

    But John, if you don’t mind me asking, can you put a number on how facebook has affected your marketing?

    John Newland

  • thank you very much for information

  • david

    Before you do the migration, have a look at http://mashable.com/2011/04/01/facebook-migration-tool-down/

  • It’s an awesome idea to grow your small business and get instant trafic on your website.

  • Any word on if your Profile url still stays in-tact?